⚡ IL - Social Proof Next to Friction Point

Today's marketing email is brewed from ScrapBook (with Kacper's permission), a 275+ SaaS Growth Tactics Database used by hyper-growth startups.

These tactics fit to all whether you have million dollars or bootsrapping yourself from scratch. You can filter growth tactics by funnel step, tag, and required budget. And get notified whenever a new tactic gets added. 👇

1. Customize Landing Page Based on Referral Source

If you're getting a significant amount of traffic to one of your pages from a given referrer, it makes a lot of sense to treat it like a landing page for paid campaigns - customize it to the traffic source for highest relevance.

For example, traffic coming from Noah Kagan's post -> use Noah Kagan's image and custom copy.

An advanced example: add a section to the referral landing page that pulls stats from the referrer’s usage of the product: “John, uses product_name X times per week to do Y. He’s saved Z hours/dollars using it.” (Get an engineer to have the landing page automatically pull this non-sensitive data from the inviter’s account.)

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2. Intent Data For Churn Prevention

If your customers start reading reviews of your competitors, there’s a high chance they’re at a churn risk.

But you can prevent it.

Premium version of G2 lets you upload a list of your customers and get notified whenever any of them starts researching other solutions in your space.

What can you do to retain them? Reach out as soon as possible and learn why they’re unsatisfied with your product. Then do what needs to be done so that they get the value they expected when choosing your solution – help them with setup or offer extra training.

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Snippets

• Scrape relevant Slack groups and extract emails of their members (not all groups display their members' emails) using Phantom Buster (Read more)
• Get multiple backlinks by sponsoring a podcast. One from the podcast website + from podcast hosting services (e.g. Libsyn), which are high DR do-follow backlinks.
• Generally, reaching journalists via email is hard these days. Be the smart guy. Take a different route. Target them with Facebook (by job title) or Twitter (by handle) ads instead.
• Resend Emails to non-openers with new subject line. 48 hrs or so after the first send, resend your email to non-openers with a changed subject line. There's no need to write a whole new email content if your email was not even opened.
• Reactivate old trial users. Create a custom audience of users who went through a trial of your product but didn't upgrade. Show them ads announcing new features to encourage them to come back and give your product another shot. This audience should be more cost-effective to re-acquire than acquiring a cold user.

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3. Social Proof Next to Friction Point

Placing a social proof element next to a point of friction decreases psychological resistance that your visitors experience when trying to complete an action. E.g. forms, CTA buttons etc. 

Examples of social proof:
- customer logos
- number of users
- testimonial
- awards/certifications
- press mentions
- ratings from App Stores / user review sites like Capterra

4. Acquisition Loops

Make your product your acquisition tool. Invite new users to sign up for your product after they have just successfully interacted with it. 

For example, Typeform, Airtable, Jotform, and Calendly are already using this tactic.

Classifieds

• Learn how to ethically clone your competitor's sales funnels to sell more products and services online. Save your seat for this free web class.
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5. Rank on Your Competitors' Keywords

Capture very high intent traffic by creating content ranking on your competitors' brand keywords. Users landing on it will usually be at the decision stage and convert well. 

Example content types: 
- you vs your competitor
- comparison of your competitors
- pros and cons of your competitors
- competitors pricing
- competitors reviews

Scrapbook is worth every penny. Unlock additional 270 growth tactics for lifetime by paying $97 instead of $297.

One more thing!

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