11 awesome episodes from 2020! Why 11? Because 2020 🙃

Here they are in no particular order...

Turning a Side Hustle into a $9k/mo Business, with Pat Walls from Starter Story

Pat Walls runs Starter Story, a site packed full of interviews with founders talking about how their businesses started and how they're doing today.

It wasn't the first thing he built and wasn't really supposed to become his main business.

So, how did he get here?

Listen to the episode

9 Unconventional SaaS Marketing Strategies - Tim Soulo of Ahrefs

Ahrefs is a $40M ARR, fully bootstrapped SaaS. Running lean at 50 employees. A huge part of their success comes down to marketing strategies that don't follow the usual playbooks.

This great interview with CMO Tim Soulo walks through some of the things they're doing to keep on growing.

This episode is just as relevant for non SaaS.

Listen to the episode

Becoming Well-Known: Your Plan to Becoming a Recognized Expert

Imagine how much better things could be if you were well known? A bigger audience for your products. Or being able to help more people and make a bigger impact in the world.

You could get more invites onto podcasts, speak from the (virtual) stage or get a book deal.

No cat pics needed to stand out.

In this episode, Michael Stelzner walks through his step-by-step process for becoming well known.

Listen to the episode

How to Bounce Back as a Maker with Josh Howarth

Great episode from Product Hunt Radio with Josh Howarth who founded Exploding Topics, an app that lets you find trending topics to build products or content around.

This story has a familiar structure... builds product just to make money, forgets to think about marketing, gets some customers but hits a wall and loses interest, builds something new to solve own problem, other people like it and want it too, grows, gets acquired.

Listen to the episode

How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry

An interview with Harry Dry who continues to crush it with his content on Marketing Examples. Growing a large following on Twitter and a hit email newsletter doesn’t come without some dedication and skill. Harry tells the story of how he got to this point.

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Zero to 5-figure MRR in Just a Few Months by Doing Outbound Sales - with Frank Breckner, Founder of Finalytic

Frank Breckner is the founder of Finalytic, a SaaS tool that automates financial reconciliations between other tools like Stripe, PayPal, Quickbooks and Airbnb.

Finalytic has gone from 0 customers in January to £10-20K MRR, 5 months later. Impressive growth.

Listen to the episode

4 No-BS Steps to Launch A Successful Newsletter

Josh Spector runs the awesome For The Interested email newsletter and the Newsletter Creators group on Facebook. He knows a thing or two about making a great newsletter, so this is the perfect episode if you're thinking of starting your own or you're struggling to get any traction.

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Special: Acquired x Indie Hackers

On this episode, get the detailed story behind how Courtland Allen of Indie Hackers, the largest community of startup founders, developed this successful community and later sold it to Stripe.

Courtland originally tried to monetize Indie Hackers via advertising, and shared advertisement opportunities with the Indie Hacker community. Listen to the episode to find out why it didn't work and what he learned from that (and lots of other stuff) along the way.

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5 Market Must-Haves when Building a Business that will Succeed, with Ryan Levesque

This is a great episode of SPI if you're thinking about what business you want to get into.

Pat chats with Ryan Levesque, author of "Ask," a popular book that offers a method for identifying what an audience wants to buy.

Ryan's book, "Choose," aims to plug a gap he's seen - picking the right market to begin with. The examples in this episode are aimed more at the B2C market. Although there's a relevance for B2B.

Listen to the episode

How to Monetize Creativity and Solo-preneurship — Sahil Lavingia

Gumroad founder Sahil Lavingia talks to James Beshara about turning creativity into a monetized (side)business.

This is a long one but well worth the investment if you’re thinking of turning something you love doing into a source of income.

Listen to the episode

How MeetEdgar Podcasts (with Founder, Laura Roeder)

Laura Roeder has hit on a successful strategy to use podcasting as a marketing channel - instead of starting her own, get lots of guest interviews on established shows and "borrow" their audiences.

After more than 100 interviews, it's the best performing channel for her MeetEdgar software. This is a very tactical episode.

Listen to the episode

Turn a Service Into a Subscription

Unlimited graphic design service Penji makes around $250,000 in monthly recurring revenue.

Its co-founder Johnathan Gryzbowski credits part of his business success with forgoing a paycheck for about five years so he could reinvest money back into the full bootstrapped business. His advice: "Eat dirt as often and as much as you can in the beginning."

In this episode, Johnathan discusses how the idea for Penji took shape and how he and his co-founder pivoted from an agency model to what he calls "service-as-a-service."

Listen to the episode

Thanks for reading! 😉 If you liked this and have a friend who would also enjoy it, forward away!

This completes my first full month of Podboxer emails after taking the reigns from Paul. What do you think so far? And what would you like to see more of in 2021?

Hit reply and let me know!

- Jaclyn

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Podboxer - Top Biz Podcasts From 2020 👇

Turning a Side Hustle into a $9k/mo Business, with Pat Walls from Starter Story

9 Unconventional SaaS Marketing Strategies - Tim Soulo of Ahrefs

Becoming Well-Known: Your Plan to Becoming a Recognized Expert

How to Bounce Back as a Maker with Josh Howarth

How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry

Zero to 5-figure MRR in Just a Few Months by Doing Outbound Sales - with Frank Breckner, Founder of Finalytic

4 No-BS Steps to Launch A Successful Newsletter

Special: Acquired x Indie Hackers

5 Market Must-Haves when Building a Business that will Succeed, with Ryan Levesque

How to Monetize Creativity and Solo-preneurship — Sahil Lavingia

How MeetEdgar Podcasts (with Founder, Laura Roeder)

Turn a Service Into a Subscription

Older messages

👇 Sell more (w/o content marketing)

👇 Rags to riches

👇 Consistency = success

👇 Service-as-a-service

🎧 Mediocre as a competitive advantage

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