tl;dr Marketing January 13th - 2021 Issue

Digital Marketing News Roundup

January 13th - 2021

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Today’s digital marketing roundup includes news that LinkedIn Stories Now Let’s You Add Swipe-Up Links, Google News Performance Report Now Available in Search Console and more.

SEO

Google News Performance Report Now Available in Search Console

Google launched a new performance report in Google Search Console for Google News publishers. Publishers can access their performance report through Search Console by clicking Google News in the left navigation’s performance section. The report will include metrics like [...]

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SEO

Google Shares How Other Businesses, Organisations, and Individual Australians Responded to the News Media Bargaining Code

Just before Christmas, the Australian Competition and Consumer Commission (ACCC) released submissions that hundreds of businesses, organisations, and individual Australians made in response to the first draft of the Code last year. According to Google more than [...]

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SEO

Yelp Will Now Display User Feedback on Health and Safety Practices of Local Businesses

Yelp users can now provide feedback on the health and safety practices they observed at businesses they patronized. Starting today, Yelp will display if users observed, or did not observe, the enforcement of social distancing [...]

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Paid Media

Update to Customer Match Uploads in the Google Ads API and the AdWords API Starting March 1, 2021

In order to make the processing of Customer Match user identifiers more efficient, Google is setting up a new upload limit for Customer Match upload request via Google Ads API and the AdWords API from [...]

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Social Media

YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube is advising creators that post-roll ads are now activated by default on all monetized videos. For monetizing creators, any video over 10 minutes in length will automatically have post-roll ads turned on by default.

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Social Media

YouTube Rolls out #hashtag Showcase Pages

YouTube is pushing out a new page format to showcase content aligned with specific hashtags. On mobile and desktop, clicking on hyperlinked hashtag on a video page or searching for certain hashtags will generate an [...]

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Social Media

LinkedIn Stories Now Let’s You Add Swipe-Up Links

Looks like you can start adding swipe up links in LinkedIn Stories. Only available if you have: – ‘follow’ option turned on for your profile – and 5,000+ followers / page

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SEO

Google Talks About Why You Might Find Sites With Bad SEO Practice in SERPs

Google’s algorithms are built in a way to evaluate the overall view of a site. If Google sees a site is doing some things badly, it tries to ignore that. So, if a site owner [...]

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SEO

A Look at the Domains Winning at SEO in Google US by Lily Ray

A look at the domains that have gained the most visibility on Google in 2020, both in terms of absolute and percentage change (based on Sistrix data). Talks about Pinterest’s surge in visibility in image [...]

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