tl;dr Marketing January 15th - 2021 Issue

Digital Marketing News Roundup
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January 15th - 2021

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Today’s digital marketing roundup includes news that YouTube Officially Begins Testing the Ability to Buy Products from Videos, Instagram May Soon Let You Hide Like/View Counts on Your Posts and more.

SEO

I made a website where you can nominate fellow SEOs for a FAKE best SEO in the world award

This is a fun website, you won’t suddenly gain SEO prowess by getting featured on it. The idea was to create a site where anyone can nominate another person for the #1 SEO in the world award.

For example, if you want to call John Mueller the best SEO in the world you can and the site will generate this link for you that you can pass on to John via email, social, etc. When he opens it he can see that he is the #1 SEO in the world and he can also download a certificate for keepsakes.

Who would you nominate? Neil PatelAleyda Solisit depends?

Appreciate it if you could share it in your SEO community and with fellow SEO buddies.

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SEO

More Case Studies on Google’s December 2020 Broad Core Algorithm Update

Glenn Gabe looks at three case studies that underscore the complexity and nuance of broad core updates. Each is a unique situation and site owners (and SEOs) can learn a lot from what transpired with [...]

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Social Media

Instagram May Soon Let You Hide Like/View Counts on Your Posts

Instagram may soon let you hide Like/View counts on your posts in an Advanced settings section during post creation. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security [...]

tl;drMarketing

General

Googler Talks About Traffic Fluctuations and Invalid Traffic on Websites

Aurora Morales share some of the common reasons you might be experiencing changes in your website traffic and best practices for ensuring good traffic on your site. They also dive into what invalid traffic is [...]

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Paid Media

Google Is Adding Restrictions on Certain Combinations of Conversion Columns in AdWords API and Google Ads Scripts Reports

Google is introducing restrictions on certain combinations of conversion columns in AdWords API and Google Ads scripts reports. If your reporting queries include these column combinations, you need to fix your queries before Feb 15, 2021. Restricted conversion columns: ConversionAdjustment [...]

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Social Media

YouTube․com Adds Voice Commands to Search, Navigate, and Play

YouTube.com is now gaining voice search for fast lookup and hands-free navigation commands. On initial use, youtube.com has to be granted the microphone permission. Afterwards, tapping overlays a box at the top of the screen [...]

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SEO

Quick Look at the Difference Between Google News Performance Report and the New Search Filter

There are two distinct reports in GSC that sound the same, but measure completely different traffic types: the News search type & the Google News tab. The New Search Filter traffic is from the ‘news’ [...]

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Social Media

YouTube Officially Begins Testing the Ability to Buy Products from Videos

We are rumours back in October and it looks like it’s official now. The company shared that it’s working on a new way to shop on the streaming platform. It’s asking some of its creators [...]

tl;drMarketing

SEO

Google Tests New Design For Sitelinks With Descriptions On Mobile

Google is showing sitelinks with descriptions under them. So the first main snippet has less of a description line but the sitelinks sections all have short one line description lines.

tl;drMarketing

SEO

Samsung Galaxy S21 Provides Google Discover as the Default Feed Now out of the Box

Samsung is moving away from its own Upday and will start offering Google Discover as the default feed to the left of your homescreen to provide a personalized stream of news and other relevant articles [...]

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