17	Sunday
	January, 2021

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Blogs

Better Marketing - Medium

Meatballs and DIY Chairs: How IKEA Gets You To Spend More Charlene AnnabelJan 16
‘ShantyTok’, Explained: How a New Zealand Folklore Became a TikTok Sensation Asmita KaranjeJan 16
Jack Dorsey Is Actually the Real Hero Social Media Companies Need Right Now Tim DenningJan 15
How Taylor Swift Made Me a Better Marketer Jodi InnerfieldJan 15
What Are the Top Global Brands Today? David WyldJan 15

Copyblogger

Be a Bad Writer to Be a Great Writer

Stefanie FlaxmanJan 13

Once a new year is in full swing, I typically take some time to reevaluate my habits and goals. What...

The post Be a Bad Writer to Be a Great Writer appeared first on Copyblogger.

Buffer Resources

Crafting a Support Network as a Founder and CEO

Joel GascoigneJan 12

This post was originally published on Joel.is.

Sometime in late 2018, the concept of having a support network clicked for me. This was the year that I started working with Mandy, my second Executive Assistant. Caryn, who I worked with in that capacity for around a year and a

SEO Blog by Ahrefs

Should You Have a Trailing Slash at the End of URLs?

Patrick StoxJan 14

In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html, index.php, etc.) where the content…

SparkToro

Inferred Links Will Replace the Link Graph

Rand FishkinJan 14

For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics …

CXL

What I Learned Publishing 200+ Blog Posts on CXL

Derek GleasonJan 13

This is my last week at CXL. It’s bittersweet. I started on a Monday and published my first post on a Thursday. Since then, it’s been rinse and repeat for nearly two-and-a-half years. In sum, I wrote 46 posts and edited another 156. That works out to about a half-million …

Newsletters

Lenny's Newsletter

🤩 Community wisdom: Lazy founders, PMs and data, Zoom fatigue, non-cross-functional teams, and much more

KiyaniJan 15

Issue 18

First 1000

🎮Fatal Fight

Ali AbouelattaJan 10

How this game got 5 million organic installs?

Carnage Issues

Internet of Beings

Stephen GallivanJan 14

The world online & the weekly roundup.

The post Internet of Beings appeared first on Carney.

Podcasts

Everyone Hates Marketers

[Replay] How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)

everyonehatesmarketers.castos.comLouis GrenierJan 12

Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a …

Duct Tape Marketing

Mastering the Art of Selling Your Business

ducttape.libsyn.comJan 14

I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He's also the author of: Built to Sell and The Automatic Customer.

Ecommerce Marketing School with Ben Jabbawy

How To Use A Waitlist To Keep Driving Demand (Even If The Product Isn't New) #105

share.transistor.fmPrivyJan 15

Waitlists build hype, but they can also continue to drive sales long after a product has launched. Which is why on today's episode, Lauren from the Privy marketing team, is sharing how you can use a waitlist to keep driving demand long after a product is live. Here's how it …

r/marketing

"The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need"

209

62

Just gonna leave this here. Good luck in all of your endeavors.

From pre-screen rejection, to 4th round rejection, and finally securing a job: The biggest obstacle was marketing myself.

152

16

As a new grad that recently was able to land a dream job in marketing, I thought I’d share what worked for me to go from getting zero callbacks on applications to getting interviews (even if you don’t ace the interview, once your “branding” clicks and you have 2-3 interviews …

Digital Agency Red Flags

130

65

I've been in marketing for 16 years and spent six of those working at digital agencies. Throughout this time I have encountered all sorts of strange and shady business practices that agencies do to their clients. My hope is that if you are considering hiring an agency, or going to …

Marketing - Latest - Google News

Marketing manager, 24, shares how she went from being in debt to having a net worth of $340,000 - Daily Mail Daily MailJanuary 16
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard - Adweek AdweekJanuary 15
CES Generated Net Positive Social Buzz, Samsung Was The Dominant Brand 01/15/2021 - MediaPost Communications MediaPost CommunicationsJanuary 15
Alicia Tillman Steps Down as SAP Global CMO as the Company Makes Two Executive Appointments - Adweek AdweekJanuary 15
4 trends that will mark digital marketing in 2021 - Entrepreneur EntrepreneurJanuary 15
Is Publicis perusing its perfect private equity partner? - The Drum The DrumJanuary 15
Meet our 2021 sales & marketers of the year - Utah Business - Utah Business Utah BusinessJanuary 13
How Digital Marketing Will Change in 2021 - Neil Patel Neil PatelJanuary 11

Twitter

Marketers

Matthew Kobach

@mkobach

It’s easier to find a job on Twitter than it is on LinkedIn

3k

250 Jan 15 · 2:04 PM

Julian Shapiro

@Julian

A video walkthrough of how to cleverly use Twitter:

• I avoid spam
• I filter for the best tweets
• I measure audience growth

My updated 2021 approach with new marketing tools 👇

1.6k

178 Jan 16 · 11:19 AM

Nik Sharma

@mrsharma

A year from now, there will be a marketing role solely dedicated to DMs.

Revenue optimization of SMS, Messenger, Instagram DMs, etc.

DMs / SMS have lower opt-in rates, but higher revenue per subscriber/engagement.

Scaling the unscalable is always an arbitrage in itself.

1.2k

109 Jan 15 · 11:46 AM

Hiten Shah

@hnshah

I remember when doing a startup was the risky choice.

658

47 Jan 16 · 1:54 PM

Lenny Rachitsky

@lennysan

What are examples of products that significantly increased their virality by making a change to their product?

421

19 Jan 15 · 10:08 AM

Ross Simmonds

@TheCoolestCool

Not enough marketers are willing to get outside of their bubble to find inspiration. You need to be willing to embrace curiosity outside of our marketing world.

Music. Art. Science. Finance. Dance. Health. Film. Games. Comics. Gardening.

Staying in one lane will limit you.

323

60 Jan 15 · 4:08 AM

Christina Garnett

@ThatChristinaG

Twitter is incredibly powerful but the true magic is in the DMs.

269

20 Jan 15 · 7:18 AM

Val Geisler 🖤🏳️‍🌈💌

@lovevalgeisler

The hardest and most crucial thing for marketers to do is to stop being marketers. Be your customer. Buy your product. Sign up for a subscription. Experience your brand like your customers do. You’ll learn so much more than you would with your nose in Google Analytics.

221

38 Jan 15 · 7:32 AM

Matt Navarra

@MattNavarra

Twitter’s criteria for whether you’re ‘notable’ and worthy of verification

You / Your account must at achieve at least one from Column A + one from Column B

105

30 Jan 16 · 5:41 AM

Aleyda Solis 👩🏻‍💻

@aleyda

Sooooo my husband cut my hair again the other day (at my request obviously 😬) and I’m just realizing that one side is MUCH longer than the other 😅🙈 PS: it’s almost a year since I haven’t gone to the hairdresser at this point 😳

132

2 Jan 16 · 8:11 AM

Andrea Bosoni

@theandreboso

That moment when you have a new idea and see that .com is available.

116

2 Jan 16 · 6:08 AM

Taylor Holiday

@TaylorHoliday

Being an athlete can be helpful as an entrepreneur.

BUT

Undoing the obsessive focus on competition has been a difficult journey for me.

Life is not the zero sum, winner take all game I was led to believe.

112

4 Jan 16 · 10:18 AM

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

How to craft the perfect email in 4 steps:

- Chug 10 cups of black coffee
- Remove carbs from your diet
- Write it while you take a cold shower
- Send it while you are in your seventh straight hour of meditation

Email is easy. Stop complicating it.

104

12 Jan 16 · 8:04 AM

Pe:p Laja

@peeplaja

"But did you follow up?"

Following up is an under-rated skill. When a project is not moving along, you don't wait harder on someone else, you follow up.

Following up should be your go-to tool in most situations. It's how deals get closed, shit gets done, goals get achieved.

105

11 Jan 15 · 5:08 AM

Katelyn Bourgoin ⚡️

@KateBour

Attention goes where dopamine flows

89

11 Jan 16 · 7:31 AM

Rand Fishkin

@randfish

"While it appears that Parler is having difficulty finding any such alternative to work with it, that's the nature of a free market. If you are so toxic that companies don't want to do business with you, that's on you. Not them."
💯

Mike Masnick

@mmasnick

So I finally wrote up my thoughts on the Parler total deplatforming. I started with the belief that I was uncomfortable with it, but as I dug into each aspect of it, I couldn't find any reason to support my original discomfort. techdirt.com/articles/20210…

83

14 Jan 16 · 3:47 PM

Brendan Hufford ✏️

@BrendanHufford

We are literally paying for apps to help us focus because we pay for other apps that make us extremely distracted.

🤔

65

6 Jan 16 · 8:42 AM

Carrie Rose

@CarrieRosePR

Hundreds and thousands will suffer for this

The Independent

@Independent

Ice cream tests positive for coronavirus in China independent.co.uk/news/world/asi…

60

7 Jan 16 · 12:21 PM

April Dunford

@aprildunford

My daughter bought me this notebook for Christmas and it's too precious to write in.

65

0 Jan 16 · 9:29 AM

Joel Klettke

@JoelKlettke

"So Your January Has Not Been The Explosive Entry Into a Brand New Reality of Productivity and Unwavering Discipline You Hoped It Would Be"

56

4 Jan 15 · 11:41 AM

Brian Clark

@brianclark

I'm blessed to have friends like @chrisguillebeau, @DanielPink, and @RyanHoliday. I needed advice on a Saturday and they all stepped up, even though they didn't have to. That kind of thing is how they became who they are.

52

2 Jan 16 · 6:10 PM

marco marandiz

@allthingsmarco

The last two nights I’ve gotten better sleep than I have in the last 6 months... and I have the Oura ring to prove it lol

Being in a beach house in Puerto Rico doesn’t hurt either.

51

0 Jan 16 · 5:45 AM

Corey Haines 💡

@coreyhainesco

Stoked to be a "founding fellow" of the @beondeck No-Code Fellowship 🎉 @thisiskp_ is putting together an incredible inaugural cohort of no-code makers and builders!

40

2 Jan 16 · 10:04 AM

JH Scherck

@JHTScherck

Just looked at his numbers and @TimJDillon is doing over 1M in ARR on *just* Patreon. That’s one comedian (and a producer) popping off for an hour a week.

Creator economy is something else.

Not a line of code shipped and making more money than most startups ever will.

38

3 Jan 16 · 8:34 AM

#MarketingTwitter

Thunder Rosa

@thunderrosa22

At the rate my Twitter grows i should reach a million followers in 2072. #twittergoals #socialmedia #MarketingTwitter #WrestlingTwitter

Hey #MarketingTwitter 👋

We're looking for a solid Growth Marketing Manager to join our team @fellowapp. Fully remote position and a great opportunity to join a fast-growing startup. 🚀

Do you mind helping us spread the word? 🙏

linkedin.com/jobs/view/2359…

33

18 Jan 13 · 7:32 AM

Mary Fox

@businessgator9

It’s been awhile... #follow me here for my thoughts and retweets on #business, the #economy, #Marketing and #sales topics, current events, etc. #MarketingTwitter #socialmedia #DigitalMarketing #businesstips #Entrepreneurship #

0

0 Jan 17 · 5:42 AM

S R

@s_r_vivek

Tired of goals not panning out, the way you want?

It's not just you, it's a crucial problem in everyone's life!

Don't repeat the same decisions, make better ones. Chck out @samueleonelia 's wewhothink.com!

#MarketingTwitter #productivity #decisionmaking #LifeLessons

Samuele Onelia

@samueleonelia

@IndieHackers Landing page → wewhothink.com

0

0 Jan 17 · 5:34 AM

Paul Carpenter

@PaulPluralPaul

Chased sunlight... breaking it down.
Video production can definitely be done safely and effectively. Anyone else in #MarketingTwitter out shooting?

0

0 Jan 17 · 5:29 AM

liv hatcher

@plathitude

It’s a skill.
#MarketingTwitter

Andy Mukolo

@andy_mukolo

Sometimes, the best marketing strategy is knowing when to shut up.

0

0 Jan 17 · 5:29 AM

Megha

@WanderlustGirl_

When it is an #agency (/team) your business needs but would rather slog a #freelancer at a lower cost. #MarketingTwitter

1

0 Jan 17 · 5:22 AM

Thestartupscholars

@TSS_2020

You must know what customers really want,

not what they say they want or what you think they should want.

#Entrepreneurship #startups #thestartupscholars #businesses #innovations #economy #MarketingTwitter #ecommerce #smallbusiness

0

1 Jan 17 · 5:11 AM

Azeem

@AzeemDigital

PSA: When moderating a marketing Clubhouse room, NEVER say:

"If I recognise your face, I'll invite you up on stage to speak."

Exclusionary phrases like these make having more open talks w/ different opinions hard, and will almost definitely put people off.

#MarketingTwitter

0

0 Jan 17 · 5:00 AM

Graphic Designer

@GraphixbyHina

I will design flyer in 12 hours order Now!
fiverr.com/share/WodlZQ
#LogoDesign #Logodesigner #Logo #graphicdesign #branding #Flyers #flyerdesign #brochure #OneNightInMiami #BillsMafia #sundayvibes #SundayMorning #DownfallsHigh #MarketingTwitter #DimTimsTheFlog

0

0 Jan 17 · 4:56 AM

Katie McKiever

@KatieMcKiever

Posted the same video to my IG & TikTok last night. Woke up to 23k+ views, 100s new followers on TT & nowhere near that on IG.
Social is like playing the slot machine, you never know what’s going to hit. Keep adding value & experimenting. vm.tiktok.com/ZMJTj3cE9/ #MarketingTwitter

6

0 Jan 17 · 4:53 AM

Francis

@FrancisOKC

The buzz after the @FrancisSuarez SF startup exodus to Miami conversation is a case to support @joinClubhouse having:

- Easy clipping tool like Twitch; or
- Watermarked download tool like TikTok

#MarketingTwitter

5

3 Jan 17 · 4:46 AM

Thanks for reading!

Have a great week. 🤓