27	Sunday
	December, 2020

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

Rebranding Sports Franchises in a Winning Way David WyldDec 26
How to Write an Article That Speaks to Every Brain Nabil AlouaniDec 24
6 Ways Small Businesses Can Use Instagram Reels to Promote Their Products Anangsha AlammyanDec 24
How Disney’s Latest Campaign Captivated the World by Sticking to Tradition MarkairnDec 24
The ‘Quality Versus Quantity’ Writing Argument Is Holding You Back Avery StrangeDec 24

Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align with what you’re trying to achieve…

Backlinko

Content Marketing in 2021: The Definitive Guide

Brian DeanDec 22

The post Content Marketing in 2021: The Definitive Guide appeared first on Backlinko.

GrowthHackers Trending

Upcoming Feb 4th.! AMA with Jack Paxton Customer Acquisition Expert (Shared Learnings from $200M ad spend)

Feb 4

5 HR tools for successful business digital transformation

Dec 23

Newsletters

Lenny's Newsletter

🤩 Community Wisdom: Leaving your job without another gig lined up, running user interviews, creative job descriptions, making sure everyone knows the vision and mission, and much more

KiyaniDec 25

Issue 15

First 1000

👗Stitch Fix

Ali AbouelattaDec 22

How Stitch Fix got their first 1000 customers?

Carnage Issues

Take It To The Limit

Stephen GallivanDec 23

Make the most of PPC ad copy & a no-contact delivery from Santa.

The post Take It To The Limit appeared first on Carney.

Podcasts

Everyone Hates Marketers

Why Company Values Matter and How to Use Them in Marketing

everyonehatesmarketers.castos.comLouis GrenierDec 22

Lindsey Christensen believes that the role of marketing goes far beyond that of making money.

In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity …

Duct Tape Marketing

2021 Trends for Small Business Marketing Consultants

ducttape.libsyn.comDec 22

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year for marketing consultants.

Ecommerce Marketing School with Ben Jabbawy

Swipe These 5 Emails From A Food Brand With An Unreal Strategy #97

share.transistor.fmPrivyDec 23

Finding inspiration for your email strategy is incredibly important. Which is why when when you come across brands that have awesome emails, you should take notes (and subscribe to their list AND open every single one). That's why Lauren from our marketing team is sharing a brand she loves when …

Marketing Over Coffee Marketing Podcast

All About Headphones with Lauren Dragan

feedproxy.google.comJohn Wall and Christopher PennDec 24

In this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan – Understanding both music and audio production Lauren reviews Headphones at Wirecutter She’s also on …

Resilient Retail

Tokyobike on handling supply chain overwhelm with Juliana Di Simone

share.transistor.fmShopifyDec 24

What happens when your entire supply chain can't produce your products? When demand outweighs your yearly supply in a mere 3 weeks? This is what happened to Juliana Di Simone and the team at tokyobike throughout the pandemic. tokyobike is an independent bicycle company founded in Japan, and growing rapidly …

r/marketing

How our 60k per month consultancy handles outbound marketing & outreach

143 r/marketing

The 6 Pillars of Kickass, High-Converting Outbound

Last month alone, our consultancy generated $58k of net new monthly recurring revenue from outbound prospecting across several channels.

Although outbound makes up just one part of a healthy client acquisition strategy, there are a few advantages it has to things like paid …

It's time to be generous, Merry Christmas!

123 r/marketing

Hi everyone,

It's been a tough and unusual year. Some of us lost loved ones and many will spend this Christmas alone. Although not everyone can live up to it, we all know it's specially during these times that we should come together and help each other out.

There isn't …

[Casual] Wouldn't it be great if you can just hop around different industries as a marketer without losing out on "industry reputation"?

101 r/marketing

Ive been talking to some companies and they run the gamut from cybersecurity to Gay hentai.

I dont have a particular preference for an industry but i do feel like a fat kid at a buffet who wants to try everything.

Unfortunately a big part of career capital is developing …

Marketing - Latest - Google News

KWU announces additions to marketing and communications staff - Salina Post Salina PostDecember 25
How Brands Can Develop a Winning Social Media Marketing Strategy in 2021 - Entrepreneur EntrepreneurDecember 23
The 3 Booming Technologies That Will Push Marketing Forward in 2021 - Adweek AdweekDecember 23
Marketing Brew \| Two Twitter doves - Morning Brew Morning BrewDecember 23
Fierce Pharma's top 2020 marketing stories pack pandemic punch to digital, reputation and drug launches - FiercePharma FiercePharmaDecember 23
4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward - Entrepreneur EntrepreneurDecember 22
Brands search for new agency skills according to latest report - The Drum The DrumDecember 21
Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening - Adweek AdweekDecember 21

Twitter

Marketers

Matthew Kobach

@mkobach

Your profile picture is your logo.

If you want people to recognize it, you can’t change it too often, you have to pick something that stands out on a timeline, and you have to make it unique. This way people will better remember you, even if they don’t remember your name.

570

47 Dec 26 · 4:49 PM

Hiten Shah

@hnshah

What’s the worst user experience you’ve come across?

205

13 Dec 26 · 5:30 PM

Ross Simmonds

@TheCoolestCool

Underrated life skills:

> How to take criticism
> How to deal with conflict
> How to change your mind
> How to build a quality circle
> How to form mental models
> How to challenge status quo
> How to bounce back from failure
> How to enjoy doing the boring work

153

42 Dec 26 · 10:49 PM

Katelyn Bourgoin ⚡️

@KateBour

Hey Marketers 👋

You can’t automate empathy.

Sincerely,

Everyone stuck in your poorly targeted LinkedIn DM campaign

157

14 Dec 26 · 8:07 PM

Pe:p Laja

@peeplaja

The best motivator: progress. The faster the better.

Motivation killer: lack of progress.

Know this, and design accordingly- whether you wanna learn the piano, get fit, or make more money.

Add micro-goals, focus on lead measures.

The fitness world has done a good job here.

100

8 Dec 26 · 3:43 PM

Aleyda Solis

@aleyda

😍 @remotersnet YoY

104

1 Dec 26 · 9:30 PM

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Imposter syndrome is a symptom of growth.

89

5 Dec 26 · 4:06 PM

Rand Fishkin

@randfish

Common belief: The restaurant business is one of the riskiest fields for entrepreneurs.

Data: Restaurants' 5 and 10-yr survival rates are more than double that of venture-backed startups.

81

7 Dec 26 · 9:11 PM

Christina Garnett

@ThatChristinaG

The @onepeloton instructor vs me.

72

2 Dec 26 · 2:35 PM

Matt Navarra

@MattNavarra

New? TikTok adds 1080p HD uploading option

h/t @heydanschenker

55

9 Dec 26 · 9:59 PM

Jay Acunzo

@jayacunzo

Learning that an affordable house for family of 4 + job requiring a commute into the city = you better be a millionaire by the time you have kids or your commute is an hour+

Meanwhile older generations could pump gas for work and buy a home.

Makes sense. Yup. System’s working.

49

0 Dec 26 · 3:23 PM

Brian Clark

@brianclark

All I asked for this Christmas was a Tweet edit function. Santa sucks.

33

0 Dec 26 · 11:33 PM

Benji Hyam

@benjihyam

You have to prove something works before you build a system or process around it.

Otherwise you’re trying to scale something that doesn’t work.

Don’t build systems or processes too early in your business. In the early days, you’re still trying to figure out what works.

20

2 Dec 26 · 4:41 PM

Kevin_Indig

@Kevin_Indig

The creator movement / passion economy is basically people taking their talents DIrect-To-Consumer instead of needing a platform for distribution.

16

2 Dec 27 · 1:18 AM

Carrie Rose

@CarrieRosePR

A Brit here getting involved in #MarketingTwitter - digital PR, SEO, links, is my thing. I’m also a gif 😂👋🏽

14

1 Dec 27 · 12:01 PM

Kristen LaFrance

@kdlafrance

What happens when you run out of your entire year's inventory in 3 months?

You get back on that bike and get resilient. 🚴

Check out the LAST INTERVIEW OF SEASON 1 with @tokyobike!

youtube.com/watch?v=8D6Yxa…

12

0 Dec 26 · 4:03 PM

Wil Reynolds

@wilreynolds

If I only run 1 mile today I kept a promise to myself. There's value in that.

11

0 Dec 26 · 7:53 PM

Brittany Berger 🦄 Founder & Content Strategist

@thatbberg

Gotta wonder whether the people who idolize M*sk and B*zos also idolize their exploitation of workers and loopholes, since it's not like the fanboys specify otherwise and that's how the 2 overlords *really* got so rich (aside from starting out rich).

8

2 Dec 26 · 8:46 PM

marco marandiz

@allthingsmarco

This feels like a weird K-Ci & JoJo joke

10

0 Dec 26 · 6:46 PM

Corey Haines 💡

@coreyhainesco

Let’s just call today World Recycling Day™️ officially already.

4

0 Dec 27 · 1:30 AM

Jacob McMillen

@jmcmillen89

I'm enjoying #cyperpunk2077 but it's one of the least immersive open world games I've played in years.

Many core gameplay mechanics break immersion worse than bugs.

Most dialogue options are meaningless.

Many story/gameplay options lead to the same outcomes.

Disappointing.

1

0 Dec 26 · 8:54 PM

Tyler Hakes

@TylerHakes

Are we really supposed to believe that 1-horse open sleighs are so much more fun than 2- or 3-horse sleighs?

Sounds like capitalist propaganda to me.

1

0 Dec 26 · 4:06 PM

#MarketingTwitter

Jonny

@Jonnydoesmedia

What’s one thing you’re going to try and do next year to become a better marketer?

Starting up a department this year has been full on and left me with little time for self development. My goal is to invest more time in myself for self learning.

#MarketingTwitter

0

0 Dec 27 · 1:43 PM

eResonate Media

@e_resonate

The latest eResonate™ Newsletter! eresonator.com/?edition_id=f6… Thanks to @interludeHK @The_SM_Bloke @BIRDSCREAMSIREN #marketingtwitter #podcast

0

0 Dec 27 · 1:39 PM

tanishq

@tanishqxyz

Working on higher distribution and marketing. Me to self:

#MarketingTwitter

1

0 Dec 27 · 1:31 PM

Arpit Sharma

@imarpitsharma

How to Make Compelling Offers that's Make Sales 💰

#MarketingTwitter #marketing #copywriting #bussinessman #entrepreneur

1

0 Dec 27 · 1:25 PM

Jason A. Wheeler

@WheelerCFB

You know you have great social media content when it’s “screenshotted” by your audience

Been scrolling through #marketingtwitter gathering my daily screenshots to become a better marketer 😎

1

0 Dec 27 · 1:20 PM

Skyler Reeves

@being_skyler

I spent 2020 focused on my business, impacting my health and psychology.

I’d like to focus more time in 2021 correcting that.

Blocking out time for:

- Reading philosophy
- Meditating
- Practicing math
- Exercising
- Teaching

How about everyone else?

#MarketingTwitter

1

0 Dec 27 · 12:41 PM

Steve Gps

@gps_steve

The ULTIMATE NICHE PACKAGE!

Over $10,000 Worth Of Tools

Grab It Now Before This Offer Ends..

Click Here : creativev96.wixsite.com/niche-marketin…

#Marketing #Entrepreneur #AffiliateMarketing #DigitalMarketing #SEO #OnlineMarketing #MarketingStrategy #MarketingTwitter #AI #blog

3

2 Dec 27 · 12:37 PM

Ray

@00rayhan

Hello #MarketingTwitter 🎉

It's almost the end of 2020 and can’t believe I’ve been missing out on this community. Who should I be following on here?

0

0 Dec 27 · 12:36 PM

Joe Harulow

@JHarulow

Tip for getting better at copywriting..

When you are buying something for yourself online, look inwards and identify which emotions are present in you.

Which emotion is gravitating you towards the product and how does the copy enhance/play on that.

#MarketingTwitter

0

0 Dec 27 · 12:33 PM

Ray Medeiros

@VeraSolFounder

How many people in #MarketingTwitter still post FB for their brans and how many post on thier persinal pages?

0

0 Dec 27 · 12:22 PM

PaintAccess.com.au

@paintaccess

PaintAccess December best seller N.2 @GracoPaintSpray contractor pc gun is definitely great invention! Value for money plus easy cartridge replacement which takes only few seconds to replace. #AdvertisingCampaign #MarketingTwitter #DigitalMarketing #ecomerce