10	Sunday
	January, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Better Marketing - Medium

Weekly Highlights (January 3–8, 2021) Brittany JezouitJan 8
Psychological Hacks To Boost Your Digital Marketing Game Charlene AnnabelJan 8
Are Your Virtual Events Accessible to All? Vijay S PaulJan 8
How I achieved a 90% curation rate on Medium Ruth MatthewsJan 7
Instagram Bots in 2021 — Everything You Need To Know Eduardo MoralesJan 7

Copyblogger

The Art of Keeping Your Audience Coming Back for More

Robert BruceJan 6

We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our...

The post The Art of Keeping Your Audience Coming Back for More appeared first on Copyblogger.

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer.

SparkToro

Something is Rotten in Online Advertising

Rand FishkinJan 6

What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we …

CXL

The Best Books for Marketers (New and Old)

Bud HennekesJan 8

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to …

Backlinko

The B2B Content Marketing Report

Brian DeanJan 5

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B …

GrowthHackers Trending

Upcoming Jan 14th.! AMA with Jack Paxton, Customer Acquisition Expert

Jan 14

Use No Code And Your Own Content To Create An Easy Membership Site

Jan 8

from 0 to $4 mln ARR in 3 years [lemlist story]

Jan 5

33+ Best No Code & Automation Tools Marketers will love

Jan 6

Newsletters

Lenny's Newsletter

🤩 Community wisdom: Customer advisory councils, skip-levels, benchmarks, take-home assignments, interview questions, NPS, and much more

KiyaniJan 8

Issue 17

First 1000

🏋🏻‍♀️Classpass

Ali AbouelattaJan 4

How Classpass got their first 1000 customers?

Carnage Issues

A whirlwind of a week

Stephen GallivanJan 7

Brands respond to the chaos on Capitol Hill.

The post A whirlwind of a week appeared first on Carney.

Podcasts

Everyone Hates Marketers

[Replay] Storytelling for Success: How to Design a Convincing Product Narrative

everyonehatesmarketers.castos.comLouis GrenierJan 5

To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.

My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, youâ€™ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain …

Duct Tape Marketing

How to Optimize Your Work Performance

ducttape.libsyn.comJan 7

In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar, she helps busy professionals optimize their performance.

Ecommerce Marketing School with Ben Jabbawy

These 3 Adjustments To Your Privy Campaigns Will Lead To Higher Conversion #105

share.transistor.fmPrivyJan 8

Our Director of Marketing, Dan Murphy, has been diving DEEP into what some of our most successful customers do to drive sales with Privy. Here are the 3 things he learned from 50 of the top customers that did $100k+ in sales last year. From welcome popups to cart savers, …

Marketing Over Coffee Marketing Podcast

Welcome to 2021

feedproxy.google.comJohn Wall and Christopher PennJan 8

In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in …

r/marketing

How To Get a Marketing Job with No Experience

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Get Certifications (Google Analytics, AdWords, Etc.)

If you have no experience, certifications can show potential employers that you have some knowledge and skills to help their business.

Most Valuable Certifications for Marketers

Google Ads Certification: Google’s ad network is the largest in the world. If you can successfully set up …

I made a browser extension to help my wife with managing her Instagram store and now she's less stressed

145

73

Actually, she sells Chinese courses and couching, but still. She got many clients and it was annoying for her to scroll through all of the chats in messenger. So I made a kind of CRM, but simpler and intended only for Instagram. This contains a simple dashboard where she can …

Finally got a marketing full time job! (advice for recent grads looking for job!)

156

29

I have been applying for full-time jobs for almost a year in my free time, with longs breaks in between, while doing multiple internships and other works. I went from making $14.25 in my post-college internship and I just got my first full-time offer at almost six figure salary (kinda …

Marketing - Latest - Google News

General Motors unveils new logo as part of marketing campaign launch - WKBN.com WKBN.comJanuary 8
Layne to Join Calvin Klein in Key Marketing Role - WWD WWDJanuary 8
2021 is the year branded content will come into its own – here's how CMOs can embrace it - The Drum The DrumJanuary 8
Don't Count on Free Trials to Win You Customers - Harvard Business Review Harvard Business ReviewJanuary 7
Burger King prioritizes digital with first rebrand in more than 20 years - Marketing Dive Marketing DiveJanuary 7
3 ways to build influence at work—and get more done - Fast Company Fast CompanyJanuary 6
2021 Could Usher in a Golden Age of Cannabis Marketing - Adweek AdweekJanuary 5
Holding Company of the Year: Dentsu 01/28/2021 - MediaPost Communications MediaPost CommunicationsJanuary 5

Twitter

Marketers

Julian Shapiro

@Julian

THREAD: 10 significant lies you're told about the world.

On startups, writing, and your career:

27.4k

8.1k Jan 09 · 12:19 PM

Christina Garnett

@ThatChristinaG

Hype someone up if you get the chance.

Positivity can create ripples.

262

45 Jan 09 · 8:08 PM

Carrie Rose

@CarrieRosePR

Building personal brand has been a HUGE success for me at Rise at Seven.

I see a lot of people are looking to build their personal brand in 2021 and wondered if people would find it useful if I share the benefits, my tips, what to focus on and why on the vlog?

❤️ if yes

109

1 Jan 09 · 12:24 PM

Rand Fishkin

@randfish

Umm... More people and companies kept making more of them and now they're more popular, well-read, and influential than ever?

Ben Huh

@benhuh

Whatever happened to blogs?

101

7 Jan 09 · 9:39 PM

Hiten Shah

@hnshah

I wonder if @Twitter has a dedicated team working on direct messages.

105

1 Jan 09 · 7:59 PM

Matt Navarra

@MattNavarra

Trump: Cancelled

80

21 Jan 10 · 2:11 AM

Ross Simmonds

@TheCoolestCool

Some of you work way too hard on your craft to be afraid of what some people think of you because you had the audacity to promote your work...

86

4 Jan 09 · 11:57 AM

Kristen LaFrance

@kdlafrance

Seems like a lot of y'all don't know about #DTCFam!

We've got a Slack channel that's 100% dedicated to providing a space for eComm folks to connect & learn.

It's incredible, b/c of the people. Has nothing to do with me.

DM me to join! (But it's Saturday, I'll respond l8r!)

85

4 Jan 09 · 1:13 PM

Lenny Rachitsky

@lennysan

Nearly 500 suggestions later, the title must be in here somewhere 👀

Thank you all ❤️

Stay tuned.

Lenny Rachitsky

@lennysan

I'm working on a course targeted at new product managers. I need your help coming up with a name for the course 🙏

The course aims to help new PMs accelerate their early PM career by 1-2 years.

Any ideas? If I go with your suggestion I'll give you a free slot (to use or gift)

42

0 Jan 09 · 8:39 PM

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

I do not have a passion for money.

I have a passion for helping and that made me money.

39

1 Jan 09 · 12:35 PM

Wil Reynolds

@wilreynolds

Today's additions to Seer office turned kids funhouse, 3001 video games

Wil Reynolds

@wilreynolds

The idea came from a co worker in our parents chat he was telling me his child was struggling a bit at home. At the same time @NoraPReynolds was like hey maybe some saturdays we'll take the kids to run around the 7th floor to get some energy out...and the idea was born. twitter.com/SeerInteractiv…

35

0 Jan 09 · 2:53 PM

marco marandiz

@allthingsmarco

My life at @droppartyyy right now

src: @vanschneider

24

1 Jan 09 · 11:58 AM

Aleyda Solis 👩🏻‍💻

@aleyda

How it started vs how is it going #covidwinter

20

0 Jan 10 · 1:34 AM

Val Geisler 🖤🏳️‍🌈💌

@lovevalgeisler

Dear @misenkitchen: I’d like to intro you to @LoopReturns @Returnly and @happyreturnsco. Any one of these companies can process returns for you so customers don’t have to email in and then wait the stated 3-7 business days for a reply. Respect your customers: make returns easy.

17

1 Jan 09 · 12:49 PM

Kevin_Indig

@Kevin_Indig

Curiosity is the best way to learn and people get curious about what fascinates them.

Explaining the mastery of a master is one way to do that, and the queen’s gambit does that really well.

16

0 Jan 09 · 4:08 PM

Matthew Kobach

@mkobach

Doing an AMA on my IG for the next hour: Instagram.com/mkobach

12

1 Jan 09 · 9:01 PM

Brendan Hufford ✏️

@BrendanHufford

Who is a young marketer or writer that you think deserves more attention?

12

1 Jan 09 · 2:28 PM

JH Scherck

@JHTScherck

In my exp: for marketing vendors, the best lead source is the pro interim CMO.

Buyer’s with budget & accelerated spend that get new budgets a few times a year.

Investors are great, but they aren’t DMs. FTE leaders change jobs maybe once a year.

Interim CMO connection is 🐐

9

1 Jan 09 · 12:14 PM

Jay Acunzo

@jayacunzo

If you liked Schitt’s Creek, and you had a down week (don’t get excited—the rest won’t rhyme), just watch this and it’ll make you smile. Promise.

Please remember just how beautiful and good so many people can be. Bet it all on them.
youtu.be/UmCHF1exDh4

7

2 Jan 09 · 6:07 PM

Brittany Berger 🦄 Founder & Content Strategist

@thatbberg

. @workbrighterco is nearing an exciting milestone: 1,000 visits a week from search

Sure, work I've done for clients and employers gets much more than that.

But this is JUST ME. On my own.

And it's built up to 50,000 organic visits a year.

I'm proud.

6

0 Jan 09 · 11:03 AM

Jacob McMillen

@jmcmillen89

Libertarian reddit is on fire this week.

5

0 Jan 09 · 12:15 PM

Clay Hebert

@clayhebert

@brianclark And you’re much more successful and well-dressed than most 15-year olds.

Congratulations, Brian. Seriously impressive.

4

0 Jan 09 · 2:14 PM

Tyler Hakes

@TylerHakes

➡️Goals are good. But they're not instructive.

➡️Strategies are great. But they're not actionable.

➡️Tactics are actionable but they need direction.

🔥🔥Goals dictate strategy defines tactics.

Always in that order.

Otherwise? It's just a plan no one cares about.

Josh Spilker

@joshspilker

We were all called into the new marketing director’s office.
We had a seat.

He had a marker in his hand.
Standing by the whiteboard.

That means business (fyi)

3

0 Jan 09 · 11:55 AM

Miles Beckler

@milesbeckler

How to create freedom in an unfree world - milesbeckler.com/how-to-create-…

Had to get some of my thoughts and ideas... er.... My reactions to all the crazy from this past week out of my head...

I'm a 'positive alternative' kinda guy... And this is my way to explore the idea of freedom.

2

0 Jan 09 · 12:17 PM

#MarketingTwitter

Alyssa | Social Media Manager

@nicealyssa

Why is it important to have an ideal client avatar?

Because if you want to start charging premium rates then you have to stop targeting low paying clients.

Study your niche.
Know your market.

#MarketingTwitter #entrepreneurlife

0

0 Jan 10 · 5:46 AM

Samantha VanSchoick

@selfandstory

If you haven't heard of @airtable and you manage a digital marketing/social media content calendar, please do yourself a HUGE favor and make an account asap. When I think about all the time I could have saved myself using their templates...🤦‍♀️ #MarketingTwitter

0

0 Jan 10 · 5:44 AM

Mohd Fahad Malik

@heyitsfahad

Advertisement mixed with creativity and message in right proportion.

#sundayvibes #advertising #marketing #marketingtwitter #CigaretteBan #startups #heyitsfahad

0

0 Jan 10 · 5:42 AM

Alex Hickson

@alexhicksonpr

Happy Sunday #MarketingTwitter 👋

Been meaning to get involved in this community for a while! I'm Alex, a PR Strategist from the UK currently working at an amazing creative agency, and running my own e-commerce business on the side. Let's talk all things PR, marketing & SEO! 🔥

4

0 Jan 10 · 5:26 AM

Caroline 📚📷

@Bananabelly

How to grow on Twitter

✅Engage with replies, retweets and tags
✅Tweet consistently
✅Network with appropriate communities e.g. #marketingtwitter
✅Optimise your profile
✅Be authentic
✅Include your Twitter handle in your email signature
#smallbiz #SMEs #socialmediamarketing

0

0 Jan 10 · 5:25 AM

Sadé Sealy

@sealy_s

Sleep/time zone definitely took over earlier this morning but it was a pleasure meeting and speaking with @West_Syed @ccmarce_writes and all the other fellow marketers in the #MarketingMeetUpCH thanks for creating the space and excited to join in on #MarketingTwitter

1

1 Jan 10 · 5:25 AM

Jason Bradwell 👋

@JasonRBradwell

Saw this recommended a ton by #MarketingTwitter so I finally took the plunge.

11

0 Jan 10 · 5:07 AM

Melissa Gaye

@melgaye

Complete this daily and you are will on your way to strategically growing your marketing to better results in 2021. Let's begin bit.ly/3oshchP
#2021 #marketingtwitter #marketing #digitalmarketing #socialmedia #strategy #business #smallbusiness #planning

0

0 Jan 10 · 5:00 AM

Arihant Verma

@gdadsriver

Butterfly With A Third Wing; A Possibly Blind, Hypnotized or Drunk Pigeon; Memory Of An Old Friend

arihantverma.com/posts/2021/01/…

#marketingtwitter #butterfly #birds #writing #nature #essay #friendship #hindi #literature

2

0 Jan 10 · 4:59 AM

Remush Creators

@RemushApp

#Sundays should come with a pause button !

Spend your sunday evening by uploading intresting videos and creating beautiful templates on #Remushapp and #getpopular in no time !

play.google.com/store/apps/det…
#weekend #MarketingTwitter #StaySafe #sundayvibes #success #dopa

0

0 Jan 10 · 4:56 AM

Research Geek 🤓

@Jake_pryszlak

When do you mostly interact with others on Twitter?

[INTERACT]
Retweeting
Replying to tweets
Scrolling through
Commenting on tweets

#MarketingTwitter
#mrx #newmr