Mailbrew Marketing Weekly - Marketing Weekly #4

Content Marketing — Mastering the Basics • Marketing Lessons From Political Advertising • The Devil Met His Match: The 2020 Ad Campaign That Captures the Year from Hell Perfectly • How Becoming A Mentor Can Change Your Life (And Your Career) • The Commonplace Book: A Writer’s Secret Weapon • 8 must-have e-commerce tools for boosting revenues in 2021 • 🤩 Community Wisdom: Favorite product discoveries this year, making OKRs outcome-based, working with customer success, and much more • Listen up, 2021! • How to Discover the Story of Your Brand • 5 Ways To Kick Off 2021 With A Bang #100
3 Sunday
January, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Content Marketing — Mastering the Basics

Dan BeltramoJan 2

Marketing Lessons From Political Advertising

Dan BeltramoJan 2

The Devil Met His Match: The 2020 Ad Campaign That Captures the Year from Hell Perfectly

David WyldJan 1

How Becoming A Mentor Can Change Your Life (And Your Career)

Emily Sinclair MontagueJan 1

The Commonplace Book: A Writer’s Secret Weapon

Cassie McBlaneJan 1

8 must-have e-commerce tools for boosting revenues in 2021

Dec 30

Newsletters

🤩 Community Wisdom: Favorite product discoveries this year, making OKRs outcome-based, working with customer success, and much more

KiyaniJan 1
Issue 16

Listen up, 2021!

Stephen GallivanDec 29

The biggest year for podcasting and lucky kittens.

The post Listen up, 2021! appeared first on Carney.


Podcasts

How to Discover the Story of Your Brand

In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

5 Ways To Kick Off 2021 With A Bang #100

2020 is ending and today marks the 100th episode of Ecommerce Marketing School. Which means there's a lot to celebrate around here. But it's also time to start building your foundation for a brand new year. Which is why today's episode is all about the 5 things you need to …

The top trends across resilient retailers in 2020 with Kristen Lafrance

share.transistor.fmShopifyDec 29
Today, we’re closing out season one with a recap ...and holy moly it’s been a season. We’ll be walking through the six main themes of Resilient Retail and hear from some of our incredible guests this season. Embracing the uncomfortable, taking the in-store experience online, the rise of new fulfillment …

Marketers who are making 6 Figures....

I've been working for agencies over the last several years to develop my skills. I landed a new job 5 months ago taking me out of agency life and working as a marketing manager for a company doing under $5 million. I'm making $60,000. I work with a marketing Director …

Failed agency owner with a lot of experience. What positions do I qualify for?

Long story short I’ve had 15 clients at my peak, got results for all of them, lost all of them because of covid/my own decisions. I’ve decided I want to join a company and improve my skills + get a guaranteed income. Ive spent $3MM+ on paid media, mainly Fb …

Marketing as a core competency (and how we've been struggling with marketers)

I'm a founding partner of a Cloud and DevOps services company. My associate and I started as tech guys in consulting companies, then freelancers, then business owners "by accident". The company is 5 years old, we've been growing, we worked with a few dozens of companies, we have almost ten …


5 Benefits to Using Visual Content in PDF Marketing Materials - Search Engine Journal

Paid Media Marketing in 2021: 8 Changes Marketers Should Make - Search Engine Journal

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media - Entrepreneur

EntrepreneurDecember 28

The most in-demand CMO of 2020 - AdAge.com

AdAge.comDecember 28

8 Leaders Share the Top Marketing Lessons They Learned in 2020 - Inc.

Inc.December 28

5 Affordable Marketing Tips for Startups - Entrepreneur

EntrepreneurDecember 27

10 Design Tools on Sale to Help You Get More Out of Your Marketing Efforts - Entrepreneur

EntrepreneurDecember 27

The Drum US | Marketing, advertising, design and digital news - The Drum

The DrumJuly 16

Twitter

hnshah

Hiten Shah

@hnshah

Raising money for your startup in 2021? DM me for my free self-directed pitch deck guide with example slides.

mkobach

Matthew Kobach

@mkobach

For the next decade, let’s make the race for renewable energy our generation’s version of the 1960’s space race

ThatChristinaG

Christina Garnett

@ThatChristinaG

Educating others in your industry is an investment in it.

We can no longer hide behind generalizations and rhetoric that disguises itself as insights when they're hollow.

If we want our industry to create the best possible work, we need to put an end to the gatekeeping.

mrsharma

Nik Sharma

@mrsharma

A common mistake I see amongst brands is they often neglect the investment into building a consistent affiliate revenue channel for their stores.

Affiliate marketing costs (on avg) only 10% of what you gather in revenue, so if you make $100k, you'll likely pay out $10k.

kdlafrance

Kristen LaFrance

@kdlafrance

Why isn't there a Bumble/Tinder for finding a therapist?

I'd be curious who'd swipe right on my trauma...

"Oh, I can help with that!"

Would make for much better patient <> counselor matches if both have a way to find each other.

ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Email Marketing Hack:

Create a separate email address and sign up for everyone's newsletters.

Study

-Time of arrival
-Email length
-Subject lines
-Content
-CTA's

See what's working.

Emulate.

Win.

TheCoolestCool

Ross Simmonds

@TheCoolestCool

Most of the experts on here who hate on beginner, inspirational or self-help advice / content are suffering from hindsight bias.

Never forget where you started.

You need the fundamentals to eventually achieve industry excellence.

aleyda

Aleyda Solis 👩🏻‍💻

@aleyda

How we boosted our traffic by 504.17% with a SEO-Friendly Web Story by @cyberandy 👏

wordlift.io/blog/en/web-st…

KateBour

Katelyn Bourgoin ⚡️

@KateBour

Focus and simplicity move mountains

peeplaja

Pe:p Laja

@peeplaja

I love being around other entrepreneurs. They're all super optimistic people.

You gotta be.

wilreynolds

Wil Reynolds

@wilreynolds

Grateful for the events in our industry that enabled me to take my team pretty much all over the globe, I bet 30 people at Seer have traveled to a conf. outside the US on the company dime. Sometimes it was cheaper to send a team to Spain/Brazil/Peru than the US for a conference.

tweet image
MattNavarra

Matt Navarra

@MattNavarra

.@Cristiano just hit 1/4 of a BILLION followers on Instagram ⚽️ 📈

tweet image
BrendanHufford

Brendan Hufford ✏️

@BrendanHufford

Twitter is amazing because you can, at any time of day, get free consulting from some of the smartest people on the planet.

More importantly: You can give that to others, too.

Downsides, absolutely. But, used well, it’s a incredible tool to be leveraged.

coreyhainesco

Corey Haines 💡

@coreyhainesco

What do you use for your swipe file?

E.g. Notion, Apple Notes, Evernote, Google Drive, Gmail folders, Roam, etc

CarrieRosePR

Carrie Rose

@CarrieRosePR

I think I might not come home. Genuine. It’s so much safer OUTSIDE of the U.K!

Where to go?

jmcmillen89

Jacob McMillen

@jmcmillen89

How to get FREE room and board for FIVE YEARS in three easy steps:

1. Set up un LLC or S-corp.
2. Deduct all your blatantly personal expenses as business expenses.
3. Go to jail for fraud.

Easy!

jayacunzo

Jay Acunzo

@jayacunzo

The shift I'm continuing to make in 2021: from services to subscription.

Less selling time, more selling products, access, content, + community.

Lots to learn. Will share some updates, data, & insights on my newsletter.

Biggest next test = member group marketingshowrunners.com/subscribe

lovevalgeisler

Val Geisler 🖤🏳️‍🌈💌

@lovevalgeisler

Anyone know how to work again after being off for 2 weeks? 🥴🙏🤷‍♀️

thatbberg

Brittany Berger 🦄 Founder & Content Strategist

@thatbberg

There should be a rule that a self-help author isn't allowed to include a story about Rosa Parks or MLK until the book has recognized systematic oppression

randfish

Rand Fishkin

@randfish

@BrendanHufford Disagree. I've seen how, especially in the tech & marketing industries, it leads to abusive men continuing their predatory assaults against women.

Last few years, I've stopped being silent, and started reporting these guys to event organizers. And it has made a real difference.

theandreboso

Andrea Bosoni

@theandreboso

@coreyhainesco Articles targeting low competition keywords published on authoritative websites on the first page in a few days.

TylerHakes

Tyler Hakes

@TylerHakes

Underpromise.

Overdeliver.

garicruze

Gari Cruze

@garicruze

Think about this. twitter.com/GravelInstitut…

GravelInstitute

Gravel Institute

@GravelInstitute

41 out of 48 Senate Democrats sided with Mitch McConnell over Bernie Sanders.


Thanks for reading!

Have a great week. 🤓


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Older messages

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