[Trending Keywords] An Amazon under Kamala Harris

Hey Reader,

EcomCrew is delighted to bring you one more week the top 10 biggest shakers of mid-January. We’ve taken data from January 10-16 and January 17-23, to show you what the latest opportunities are on Amazon. Like morning coffee, complete your mornings by dominating Amazon with this informative newsletter. 

Data represents keywords with the biggest search rank moves according to Brand Analytics.

Kamala Harris was sworn in on Wednesday as the first Vice President of the United States, also becoming the first person of African descent and Indian origin to hold the position. She has inspired millions of people around the world with her barrier-breaking victory, and because of that, many of her books have been trending on Amazon in the past weeks. Specifically, her book titled, "Superheroes are Everywhere" has gone from selling 116 units to 1155 units within the week, while "The Truths We Hold: An American Journey" has sold up to 927 units, coming from 177 units last week.

Nearly a year into the pandemic and new variants of COVID-19 continue to emerge. To combat this, a new type of face mask was released, called the "KF94" (where KF stands for Korean Filter). 

What’s the deal with the KF94? These masks have between three to five layers of filtration and block 94% of the hardest-to-trap viral particles. Because of this, the demand for the face mask has risen dramatically, going from selling 150 units to 1505 units in just a few days.

A popular feature in household kitchens over the years has been the pull-down spray wand, an item especially popular in times of the pandemic. One of these is the Universal Splash Filter Faucet 720 rotating, which will make cleaning and sanitizing easier for you. This product has gone from selling 51 units to 554 units in just one day. 

We still don't know very well why keywords like Wago or Magic Practice Copybook for Kids are among the most searched in the last week. Got an idea? Leave a comment below to tell us why. We await your answers!

Happy selling,
Helena