tl;dr Marketing February 04th - 2021 Issue

Digital Marketing News Roundup

February 04th - 2021

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Today’s digital marketing roundup includes news that Google Is Adding Stars to Review Snippets in the Knowledge Panel, Twitter Quietly Removes its Ads Transparency Center and more.

SEO

GMB Updates the Guidelines To Add More Clarity on Rules Regarding Listing Co-Working Space on GMB

Google recently updated its guidelines and added a section addressing coworking spaces.  The following section is new: “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed [...]

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Social Media

TikTok Will Prompt Users When Videos Are Flagged as Misleading

TikTok will begin asking users to seek credible information about a topic if they try to share a video that carries a misleading information label. TikTok partners with fact-checkers to help assess the accuracy of [...]

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Social Media

Influencers Told Not to Use Misleading Beauty Filters In Social Media Adverts (U.K)

Filters should not be applied to social media adverts if they exaggerate the effect of the product, the Advertising Standards Authority has ruled. The ASA was responding to the #filterdrop campaign that called for it [...]

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Social Media

Twitter Quietly Removes its Ads Transparency Center

This is a blow for social ad researchers – late last month, with little fanfare, Twitter sunsetted its Ads Transparency Center, which enabled anyone to view all the ads being run by any Twitter profile at any [...]

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General

Google Begins Rollout of Tab Groupings in Chrome for Android

Chrome’s Android app is being updated with a new interface for switching tabs, and a new tab grouping feature to help organize open web pages.

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Paid Media

All Advertisers Gets Access to Cross-Account Bid Strategies for Both Search and Standard Shopping Campaigns on Google

Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns. By combining campaigns from different accounts into a single portfolio, it’s easier to drive more [...]

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SEO

From April 6 Google May Suspend Your Site If the Pricing in Merchant Center Does Not Match the Pricing at Checkout

Beginning April 6, in addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, Google will begin to review and enforce price accuracy at checkout. If during an [...]

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SEO

Internal Link Analysis with Python

A python tutorial that uses graph theory to better understand a site’s internal link graph, especially for medium-to-large sites with complex graphs.

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General

Apple Seeks to Boost Apple News+ Engagement with Affiliate Partner Program

Apple has launched a new affiliate program for Apple News+ that allows partners to earn commissions on subscription referrals. The Apple News+ affiliate program is an addition to the company’s current Apple Services Performance Partners Program, which [...]

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Sponsor

ImportYeti - Easy Way to Figure out US Companies' Suppliers

ImportYeti is a free tool that allows you to search over 70,000,000 bill of ladings to answer questions for pretty much any company you can imagine like: Who makes Gaiam’s Yoga Mats? Answer: See Green [...]

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SEO

Google Is Adding Stars to Review Snippets in the Knowledge Panel

Google is testing showing star ratings in the review snippets section of the Knowledge Panel. This is definitely a good change for those businesses like the example above (who have positive snippets) but could be [...]

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