tl;dr Marketing February 03rd - 2021 Issue

Digital Marketing News Roundup

February 03rd - 2021

visit tldr;Marketing

Today’s digital marketing roundup includes news that Instagram Might Be Working on Vertical Stories, Google is Expanding Black-Owned Business Label to Shopping U.S.A only and more.

SEO

Google is Expanding Black-Owned Business Label to Shopping U.S.A only

Google is extending the Black-owned attribute to Google’s Shopping tab, so people can easily identify and buy from Black-owned businesses on Google. Business owners can add the Black-owned attribute by visiting the Google Merchant Help Center. [...]

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General

Facebook Testing Notification to Users About Apple Privacy Changes

Facebook is testing a notification that notifies Apple iOS users about ways the tech giant uses their data to target personalized ads to them. The test is happening in light of upcoming changes to Apple’s [...]

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Social Media

Instagram Might Be Working on Vertical Stories

Instagram might soon have a Vertical Stories format where you can swipe up and down to browse stories. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, [...]

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Social Media

Instagram Tests Removing the Option to Share Feed Posts Within Stories

Late last week, Instagram began sending out this notification to selected users which stops some users from sharing feed posts within their Stories. The only way that you’re going to see a person’s IG story in [...]

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SEO

WordPress Web Stories Plugin Adds Animation and Ads Support

Some new features are coming to the WordPress Web Stories Plugin. Monetization via Ad Manager and AdSense – You can now enable these monetization integrations for your stories in the plugin’s settings without any coding [...]

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General

Google Launches Startup School - Virtual Courses for Startup Founders Across Asia Pacific

Google is launching Startup School — a series of free, hands-on virtual courses for startup founders and their teams across Asia Pacific. The interactive sessions will cover a range of topics, from digital marketing and product knowledge [...]

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SEO

All Core Web Vitals Must Be Met For Ranking Boost

All three Core Web Vitals benchmarks must be met in order to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller. This topic came up right at the start of [...]

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SEO

A Free SEO Forecasting Google Sheets Template

Tim shares a free Google Sheets template to help you do SEO forecasting. Get the template here and read the post for more info on using it.

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SEO

Bing Estimated Reading Time In Search Result Snippets

Microsoft Bing is now testing displaying the estimated reading time for some of the search results. Within some search result snippets, Bing is adding “estimated reading time” under the snippet.

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SEO

The Data-vocabulary.org Format Is No Longer Supported by Google for Rich Results

They announced this in Jan last year and due to COVID it was delayed for a while but now it’s official.

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SEO

Search Console Discover Report Now Includes Chrome Web Data

Discover traffic from Chrome Browser (on Android or iOS) wasn’t included in the existing Discover performance report but that is about to change. Discover performance report in Search console will be providing a single place [...]

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SEO

Google Launches About This Result SERP Feature in the U.S

The test from October 2020 is going live today in the US. You will begin to see a menu icon that you can tap to learn more about the result or feature and where the [...]

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SEO

Google Begins to Test Refinement Bubbles Within Entity Popover

Google starts testing refinement bubbles within the entity modal they have recently started testing.

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Social Media

Instagram Is Adding a Recently Deleted Recovery Feature

Instagram is making it easier to bring back deleted posts. The company is rolling out a “recently deleted” feature in the app that’ll allow you to review content you’ve deleted, including photos, videos, reels, IGTV [...]

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Social Media

Instagram FAQ feature Now Available to Everyone

Back in Nov 2020 they were testing it with limited users and it appears now everyone can start using it.

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SEO

YouTube In This Video SERP Feature Starts to Appear on Desktop

The In this Video SERP feature which was predominantly on mobile is now starting to appear on desktops as well. They are primarily triggered by Youtube timestamps but at times Gogole might surface them without [...]

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SEO

WordPress 5.7 Will Make It Easier to Migrate From HTTP to HTTPS

The next major release of WordPress will make it much easier for users to migrate their sites from HTTP to HTTPS. It introduces new capabilities to detect if the user’s hosting environment has support for HTTPS [...]

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General

Amazon Will Have a New CEO as Jeff Bezos Transitions to Executive Chair Later This Year

Amazon CEO Jeff Bezos will step down as CEO and transition to a new position at the company as executive chair of the Amazon board in Q3 2021. Andy Jassy, who currently serves as CEO [..]

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