tl;dr Marketing January 27th - 2021 Issue
Changes to Hotel Ads Pricing Buckets in the Google Ads APIOn February 23rd, Google Ads API will be changing the way Hotel price buckets returns data by utilizing two new values in the hotel_price_bucket segment. Currently, data for ONLY_PARTER_SHOWN and LOWEST_UNIQUE are not returned, instead data is only shown for LOWEST_TIED. [...] Microsoft Advertising Announces Filter Link ExtensionsWith Filter Link Extensions advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings. Key details about Filter Link Extensions They’re available in all [...] Google Will Highlight Authoritative Information & Local COVID-19 Vaccination Sites on SERPs & MapsTo help find accurate and timely information on vaccines, Google has expanded its information panels on Search to more than 40 countries and dozens of languages, with more rolling out in the coming week. They are [...] Possible Google Update on 26 January 2021Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 5.2/10 volatility score in the US and a 5.2/10 volatility score in AU on 27th. [...] Twitter Gets Into The Newsletter Game With Acquisition of RevueTwitter is acquiring Revue, a newsletter service that lets anyone publish paid or free newsletters. The move allows Twitter to capitalize on its user base of writers to grow their audiences in the newsletter space. [...] Instagram Launches Content Publishing APIInstagram is launching a new feature on the Instagram Graph API Platform to make it easier for businesses to publish content. With this feature, Instagram Business accounts can schedule and publish posts to their Instagram [...] How to Automate Screaming Frog With Google Data StudioLooking to integrate your crawl results with Google Data Studio? Here’s a quick guide on how to build fully automated time-series reports with Data Studio, based on scheduled Screaming Frog crawls. Twitter Is Opening up Its Full Tweet Archive to Academic Researchers for FreeTwitter announced a significant shift in the type of data it makes available for free to third-party academic researchers interested in studying user behaviors and trends related to online discourse. Now, Twitter says it will [...] How JavaScript Rendering Affects Google IndexingUnderstand the crucial role that JavaScript rendering plays in Google’s indexing process, why that’s important for SEO, and how to test it on your own website. Federated Learning of Cohorts (FLoC) the Substitute to Cookies Will Be Available for Public Testing in Q2 2021Google said new test results show promising signs that the technology it’s hoping will replace cookie-based ad targeting is working. Google has been testing a new API (a software interface) called Federated Learning of Cohorts [...] YouTube Says Its TikTok Competitor Is Getting 3.5 Billion Views a Day in India Test RunYouTube’s short-form video feature Shorts, which aims to compete with TikTok, is achieving 3.5 billion views per day during its early test run in India. The latest metric comes as Google-owned YouTube said it is looking [...] Possible Issues With Google Search Console Canonicals & AMP ReportingThere may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report. Seeing strange things in GSC [...] 2021 Google My Business Insights UpdateThere are some new additions to the GMB Insights section like Mobile VS Desktop Breakdown, it breaks down how many people viewed your business profile on both Google Maps and Search, broken down by mobile [...] Facebook Launches Facebook News in the UKFacebook has begun rolling out Facebook News, a destination within the Facebook app that features news from hundreds of leading national, local and lifestyle outlets. With Facebook News, people in the UK will see the [...] Study Shows Negative Impact of Local Service Ads on Regular Google AdsIn this example, after Local Services Ads launched, this lawyer saw their cost per conversion double and their number of conversions drop in half. If you’re in a market or industry where Local Services Ads [...] Google Will Start Accepting Ads for Sports Betting and Online Casinos from State-Licensed Entities in MichiganIn January 2021, the Google Ads Gambling and games policy United States country-specifics will be updated. They will begin to accept ads for sports betting and online casinos from state-licensed entities in Michigan. Advertisers must [...] Spotify Is Testing an Audiobooks FeatureSpotify isn’t limiting its audio ambitions to podcasts and music. Today the company announced it’s furthering its audiobook experiments with the release of nine new audiobooks available exclusively in the app. Instagram Rolls Out Professional Dashboard for Creators + BusinessesInstagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that brings all the app’s business tools into a dedicated space in the app. [...] Twitter Launches Birdwatch To Fight MisinformationTwitter launched a new product today that it says will offer “a community-based approach to misinformation.” Birdwatch is currently only available in the U.S.A. With Birdwatch, users will be able to flag tweets that they [...] Upcoming Events
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29 January 2021
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tl;dr Marketing January 25th - 2021 Issue
Monday, January 25, 2021
Digital Marketing News Roundup January 25th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Facebook Launches Classes for Events, Google Updates The Options to Flag
tl;dr Marketing January 22nd - 2021 Issue
Friday, January 22, 2021
Digital Marketing News Roundup tldr-animation-logo.gif January 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that How to Avoid Layout Shifts Caused by Web Fonts,
tl;dr Marketing January 21st - 2021 Issue
Thursday, January 21, 2021
Digital Marketing News Roundup January 21st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update on 20 January 2021, LinkedIn added filter for
tl;dr Marketing January 20th - 2021 Issue
Wednesday, January 20, 2021
Digital Marketing News Roundup January 20th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Gets a Q&A Feature, Looks Like GMB Posts are No Longer
tl;dr Marketing January 19th - 2021 Issue
Tuesday, January 19, 2021
Digital Marketing News Roundup January 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Search Tests Expandable Accordion Carousels in Mobile SERPs,
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