tl;dr Marketing January 27th - 2021 Issue

Digital Marketing News Roundup

January 27th - 2021

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Today’s digital marketing roundup includes news that Facebook Launches Facebook News in the UK, Twitter Gets Into The Newsletter Game With Acquisition of Revue and more.

Paid Media

Changes to Hotel Ads Pricing Buckets in the Google Ads API

On February 23rd, Google Ads API will be changing the way Hotel price buckets returns data by utilizing two new values in the hotel_price_bucket segment. Currently, data for ONLY_PARTER_SHOWN and LOWEST_UNIQUE are not returned, instead data is only shown for LOWEST_TIED. [...]

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Paid Media

Microsoft Advertising Announces Filter Link Extensions

With Filter Link Extensions advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings. Key details about Filter Link Extensions They’re available in all [...]

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SEO

Google Will Highlight Authoritative Information & Local COVID-19 Vaccination Sites on SERPs & Maps

To help find accurate and timely information on vaccines, Google has expanded its information panels on Search to more than 40 countries and dozens of languages, with more rolling out in the coming week. They are [...]

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SEO

Possible Google Update on 26 January 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 5.2/10 volatility score in the US and a 5.2/10 volatility score in AU on 27th. [...]

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Social Media

Twitter Gets Into The Newsletter Game With Acquisition of Revue

Twitter is acquiring Revue, a newsletter service that lets anyone publish paid or free newsletters. The move allows Twitter to capitalize on its user base of writers to grow their audiences in the newsletter space. [...]

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Social Media

Instagram Launches Content Publishing API

Instagram is launching a new feature on the Instagram Graph API Platform to make it easier for businesses to publish content. With this feature, Instagram Business accounts can schedule and publish posts to their Instagram [...]

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SEO

How to Automate Screaming Frog With Google Data Studio

Looking to integrate your crawl results with Google Data Studio? Here’s a quick guide on how to build fully automated time-series reports with Data Studio, based on scheduled Screaming Frog crawls.

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Social Media

Twitter Is Opening up Its Full Tweet Archive to Academic Researchers for Free

Twitter announced a significant shift in the type of data it makes available for free to third-party academic researchers interested in studying user behaviors and trends related to online discourse. Now, Twitter says it will [...]

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SEO

How JavaScript Rendering Affects Google Indexing

Understand the crucial role that JavaScript rendering plays in Google’s indexing process, why that’s important for SEO, and how to test it on your own website.

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Paid Media

Federated Learning of Cohorts (FLoC) the Substitute to Cookies Will Be Available for Public Testing in Q2 2021

Google said new test results show promising signs that the technology it’s hoping will replace cookie-based ad targeting is working. Google has been testing a new API (a software interface) called Federated Learning of Cohorts [...]

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Social Media

YouTube Says Its TikTok Competitor Is Getting 3.5 Billion Views a Day in India Test Run

YouTube’s short-form video feature Shorts, which aims to compete with TikTok, is achieving 3.5 billion views per day during its early test run in India. The latest metric comes as Google-owned YouTube said it is looking [...]

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SEO

Possible Issues With Google Search Console Canonicals & AMP Reporting

There may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report. Seeing strange things in GSC [...]

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SEO

2021 Google My Business Insights Update

There are some new additions to the GMB Insights section like Mobile VS Desktop Breakdown, it breaks down how many people viewed your business profile on both Google Maps and Search, broken down by mobile [...]

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Social Media

Facebook Launches Facebook News in the UK

Facebook has begun rolling out Facebook News, a destination within the Facebook app that features news from hundreds of leading national, local and lifestyle outlets. With Facebook News, people in the UK will see the [...]

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Paid Media

Study Shows Negative Impact of Local Service Ads on Regular Google Ads

In this example, after Local Services Ads launched, this lawyer saw their cost per conversion double and their number of conversions drop in half. If you’re in a market or industry where Local Services Ads [...]

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Paid Media

Google Will Start Accepting Ads for Sports Betting and Online Casinos from State-Licensed Entities in Michigan

In January 2021, the Google Ads Gambling and games policy United States country-specifics will be updated. They will begin to accept ads for sports betting and online casinos from state-licensed entities in Michigan. Advertisers must [...]

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General

Spotify Is Testing an Audiobooks Feature

Spotify isn’t limiting its audio ambitions to podcasts and music. Today the company announced it’s furthering its audiobook experiments with the release of nine new audiobooks available exclusively in the app.

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Social Media

Instagram Rolls Out Professional Dashboard for Creators + Businesses

Instagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that brings all the app’s business tools into a dedicated space in the app. [...]

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Social Media

Twitter Launches Birdwatch To Fight Misinformation

Twitter launched a new product today that it says will offer “a community-based approach to misinformation.” Birdwatch is currently only available in the U.S.A. With Birdwatch, users will be able to flag tweets that they [...]

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tl;dr Marketing January 25th - 2021 Issue

Monday, January 25, 2021

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tl;dr Marketing January 20th - 2021 Issue

Wednesday, January 20, 2021

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tl;dr Marketing January 19th - 2021 Issue

Tuesday, January 19, 2021

Digital Marketing News Roundup January 19th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Search Tests Expandable Accordion Carousels in Mobile SERPs,

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