tl;dr Marketing January 29th - 2021 Issue

Digital Marketing News Roundup
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January 29th - 2021

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Today’s digital marketing roundup includes news that YouTube Is Testing Clips on Live Streams and VODs, Google Adds a BIG Notice to Australian Users About the Proposed News Media Bargaining Code and more.

Paid Media

Google is launching new Video True Opportunities Reporting in Google Ad Manager

Video True Opportunities Reporting enables partners to understand the true inventory potential of every commercial break using time-based metrics that are built specifically for video. With this feature, you can easily define the ad duration [...]

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Paid Media

Google Ads Announces Restrictions on Sexually Suggestive Live Streaming, Live Chat and More

From 29th March 2021, the Google Ads Adult content policy will be updated to restrict sexually suggestive live streaming, sexually suggestive live chat, sexually suggestive role playing games, and general dating with sexually suggestive elements and [...]

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SEO

Google Adds a BIG Notice to Australian Users About the Proposed News Media Bargaining Code

Google now has a large banner to the top of the search results in Google Australia for all searches. Sample Query: Try searching for Sample Query on Mobile or Desktop.

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Paid Media

Support for Retrieval and Management of TV Insertion Orders and More Comes to Display & Video 360 API V1

Google has just released an update to the Display & Video 360 API which includes the following features: Support for retrieval and management of TV insertion orders and over-the-top line items through the introduction of an insertionOrderType field and new LineItemType enum [...]

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Paid Media

Sunset of the Ad Manager API v202002

On Monday, March 1, 2021, in accordance with the deprecation schedule, v202002 of the Ad Manager API will sunset. At that time, any requests made to this version will return errors.

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General

AMP Bento Developer Preview Brings the Ability to Use AMP Components on Traditional Webpages

AMP is bringing the ability to use AMP components in non-AMP pages with the release of the developer preview release of AMP Bento. Read the getting started guide to try the Bento components out! With Bento AMP [...]

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SEO

Google Will Try and Prevent Showing Teaser Web Stories In Search & Discover

A one- or two-page teaser for your blog post doesn’t tell a satisfying story to a reader, so Google will do its very best to not show these to users.

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SEO

Google Tests Red & White Hotel Pricing Pins

Normally when you do a search for hotels in a specific location, Google will show you a hotel search box with pricing pins in a blue background colour. Google is testing variations of the colours [...]

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General

[Job] Technical SEO Team Lead - Sydney

Prosperity Media a leading Specialist SEO agency based in Sydney’s Surry Hills is looking for an experienced, enthusiastic, and data-driven Technical SEO Team Lead to take a lead on their diverse and exciting portfolio across [...]

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Social Media

Select TikTok Creators Can Start Adding Quizlet Content to Their Videos

TikTok is testing a new Quizlet feature to support users creating educational content. Select creators focused on learning and informative content will soon begin to see an option to add a Quizlet link about educational [...]

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Social Media

YouTube Is Testing Clips on Live Streams and VODs

YouTube is introducing clipping — the ability to make short clips of live streams or videos — starting today with a small group of creators. Those clips can be anywhere between five and 60 seconds in length [...]

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Social Media

Twitter Is Already Working on Integrating Revue Newsletters on Its Site

Twitter only announced its acquisition of newsletter platform Revue two days ago, but the company has already begun to integrate the product into the Twitter.com website. It appears “Newsletters” will soon be the newest addition [...]

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