Indie Letters - ⚡ IL - Racecar Growth Framework

Marketing & Growth

Why the photos matter more than the pixels

Apple do a great job of showing us why benefits always trump features.

How do they show off the camera on their newest phone? Do they bang on about the number of pixels it has? Do they boast about the width of the lens? Do they tell us anything about the camera at all?

Nope, nope and nope. Do you know how many pixels your iPhone's camera has? Of course, you don't.

That's because Apple know you don't really care about those things. Those are features.

You care about taking great pics (it's all about the gram, after all).

So all Apple need to do is show you the photos their camera can take. After all, that's the point in having all of those pixels - to take great photos. Great photos are the benefit of the camera's features.

You can apply this to any product. Which car would you rather buy?

Car 1: This car is fitted with the latest airbag technology

Car 2: This car is 79% more likely to save your life in a crash

Talk about the benefits and let the features speak for themselves. Your headlines will be instantly more compelling for it.

Support us by sponsoring an issue sent to our 1800+ subscribers each week. (US audience: 90%) Book now →

.

GaryVee quotes 2021 edition

• Every minute you spend trying to cut someone else’s tree down, is a minute you spend on not growing yours.
• The easiest way to be unhappy is to compare yourself to somebody else.
• You believe in something? Talk about it. forever. Constantly. with everything from your fucking soul.
• Fear kills dreams.
• Stop debating. Start making.
• What you listen to and who you listen to is what you become.
• Start by helping one person.
• There’s so much opportunity and happiness in front of you.

.

Snippets

• Action is the antidote for anxiety.
• Jeff Bezos will step down as Amazon’s CEO in the 3rd quarter thia year.
• In the new iOS 14.5 update, Apple added a feature that will automatically unlock your phone if you’re wearing your Apple Watch and Face ID detects that you’re wearing a mask.
• Want to succeed at your own pace. Mute terms like MRR, ARR, etc. from your Twitter feed like Sergio Mattei is doing. This way, you will get relief from social pressure to succeed or achieve some standard of maker/IH success.

.

Worth Reading

1. The race-car growth framework

2. $0- $110,000 in two weeks. A Case study on advertising strategy.

3. Amazon shareholder letters are quite literally the best business writing there is. Austen Allred have compiled all of them in a single PDF.

4. How to improve the Net Promoter Score of a SaaS product

.

One more thing!

💲 Grow your projects by sponsoring an issue.

⏩ Please forward this email to a friend. Anyone new can subscribe here :)

👉 Follow us on Twitter. If you enjoyed this, please tweet in 1-click only.

Unsubscribe