Indie Letters - 2021 state of independent SAAS report ✅

Marketing & Growth

Get more subscribers by offering a product discount for signing up to your list

A little incentive can go a long way. Get more subscribers (and customers) by offering website visitors a discount on your product.

When Moiz Ali of Native offered website visitors a $2 discount for signing up to their email list, they found that visitors were both more likely to sign up and more likely to become customers. In fact, the test went so well that they extended it, thinking that it must be a fluke. And these new subscribers were obviously interested in what Moiz was offering, presumably making them more engaged (and less likely to mark the emails as spam). 

There's no data on the unsubscribe rate so keep an eye on that if you give it a shot. And as always, A/B test it.

Support us by sponsoring an issue sent to our 1800+ subscribers each week. (US audience: 90%) Book now →

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Complete guide to online reputation management for SaaS

Online reputation management is not a scam. Here are 9 ways to do so:

1. Evaluate your brand’s online reputation by searching it on Google. Compare your SaaS results with buffer results on google. Buffer has excellent reputation.

2. Address inaccurate high-ranking content about your brand. Check top 10 results for your brand keyword and negative reviews, articles, forum posts, guides, etc. on other high-ranking keywords in your niche.

3. Get featured on the top industry blogs to build credibility. And add it on your landing page to boost online reputation

4. Content marketing is the foundation of an effective online reputation management strategy. So, dominate SERPS with link-worthy long-form content.

5. Optimize for ‘alternatives’ and ‘best of’ keywords. And the best way to do so is making alternatives pages on your website. And optimize them for lead generation by adding CTAs, exit intent pop-ups etc. Also make comparison pages.

6. According to research by SEMrush, there’s a direct relationship between a site’s search rankings and the number of unique backlinks pointing to it. So invest in link building to rank higher and push down negative content. 

7. Set up Google Alerts for your brand name and any of its variations. Then actively Monitor brand mentions to protect your reputation.

8. Feature customer success stories and testimonials. Then Use them as social proof on your website, and as a part of your marketing and sales material. 

9. Interview niche influencers to reach a wider audience. For example, Shopify has a podcast series called “Resilient Retail” which features successful entrepreneurs (mostly from the retail sector) who were able to overcome odds to build successful businesses.

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Deals

• Nichesss is one of the best AI tools to write product copy, blog posts, marketing copy, emails, feedback, business idea quizzes. You can use it for finding business ideas and niches using subreddits. Malcolm, the founder of Nichesss, is improving the product on the daily basis. And you will get lifetime access for $59 once. I have purchased it a month ago.
• Promo Republic is a powerful social media tool for scheduling posts across Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google My Business. And it's the best lifetime deal alternative for Publer, another social media scheduling tool whose lifetime was grabbed by me last year. But PromoRepublic is better than Publer as it has a library of 7.5K custom templates and 100K images which you can tweak to make your own version.
• BotStar is a powerful messaging solution with chatbots and live chat for streamlined customer interactions so you can build, develop, and refine an automated system to tackle queries and generate leads. It offers intuitive visual flow designer and 70+ templates, and you can incorporate rich features with coding, HTTP calls, and multi-platform integrations, including Facebook Messenger. It has several integrations ready for CMS, stripe, Google Sheets, Zapier, Integromat etc. 
• Adam AI is a freebie which you can use to fully manage meeting content. You can use it to manage live demos for your product and assign the meetings to your team members. Plus, you can share and sync actions to Asana or Trello. It's free for 1st year.

.tools for writing marketing copy, 

Worth Reading

1. The 2021 state of independent SAAS report

2. How to get startup ideas

3. Google’s next big Chrome update will rewrite the rules of the web

4. Eight ways to increase conversions with video content

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🦆 Brain teaser: How many ducks are in this image?

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