Val Geisler - crowded market?

Hotels have a lot of things in common with each other.

They all offer rooms to sleep in, bathrooms to clean up in, public spaces for socializing, and more TVs than are ever really needed.

Yet it's important to every hotel brand that they do *whatever it takes* to keep you coming back to their hotel instead of the competition.

Take The Westin in Boston. They offer (for free):

• weekday workouts (run club and yoga) every morning
• a bottle of water in your room
• a small vial of lavender essential oils to help you sleep
• a mini-fridge in the room

...and probably some other things I've yet to discover.

This is all in an effort to get me to choose Westin whenever I travel.

They know I could go to a Marriott or Wyndham or private boutique hotel. Sure, there are times when I choose a hotel because it's where the conference I'm attending has a reduced rate room block what about the next time? When the choice of where I stay truly is mine?

Will I choose Westin again?

See, it's not just a price game that makes you stand out against your competition.

It's all the things that you do to make your customers want more.

To keep coming back.

It's what you do to ensure you keep the lights on in your business.

This, my friend, is customer retention.

Retention is about revenue. Sure, you could think about acquisition when you think about revenue. "How do we bring more customers in to combat the customers we're losing?" And you're right, that's a piece of the puzzle.

But if you only focus on getting new customers, giving little thought to the ones you've already attracted, you're missing a giant piece of the puzzle.

Customer Retention For Subscription Products is designed to teach you exactly how you can grab that piece back. It's live on CXL Institute and you're officially invited to register and learn.

In 6 easy-to-digest lessons you'll learn to:

Want to know more? Here's a sneak peek at the content:

Lesson 1: Retention = revenue

Learn the ins and outs of retention, how to define it, and ways it can impact your business.

Lesson 2: The early bird gets the retention worm

Retention begins the moment your customer signs up. Learn about how you can impact Week 1 retention.

Lesson 3: For best results: segment

Creating a personalized new user experience based on where they are in their customer journey can create a lasting effect on retention and reducing churn. Learn the ins and outs of segmenting for the greatest impact.

Lesson 4: Beyond the first 90 days

Learn how to build retention strategies into every interaction with your customer, no matter how long they’ve been around.

Lesson 5: Slowing the curve

Retention is not always about new features. This lesson will teach you how to slow down or even flatten the retention curve outside of product development.

Lesson 6: Measuring and improving retention long term

Quantitative and qualitative data impact retention rates. Learn how to identify those areas of opportunity and use them to refine your churn busting efforts over time.

Click here to learn more and register for the course. You'll stand out from your competition, no free yoga classes required.

-Val