5 Interesting Learnings from Google Cloud at $13B; Plus Weekly SaaS News and Updates

To view this email as a web page, click here

Hey SaaS Fans,

We're gearing up for our next digital mega event, SaaStr Build, March 9 + 10

Reg is just opening now, and a core pass is FREE, so sign up ASAP! Here's a look at the Top 5 Most Registered Sessions — so far:

#1 - Breaking Through- A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake CMO Denise Persson

#2 - State of the Cloud 2021 with Bessemer Venture Partners

#3 - The 5 Metrics and Benchmarks You Should Track to Maximize Your Company’s Valuation with Tomasz Tunguz of Redpoint Ventures

#4 - Winning at Enterprise through Community Building with Notion CEO Ivan Zhao

#5 - How to Make Customer Insights An Integral Part of Product Development and Company Strategy with Asana Head of Product, Beth Toland

If you want a to meet fellow SaaS leaders during Build, be sure to grab the last of our early bird tickets at $99 before prices go up to $199 on Tuesday. VIP ticket holders get full access to 1:1 networking, group networking roundtables with SaaS experts, plus exclusive attendee matchmaking.

New This Week

5 Interesting Learnings from Google Cloud at $13 Billion

Are AWS, Azure and Google Cloud too big for us to learn from? Do they “count” like the scrappy start-ups in SaaS that have now become decacorns?

Here are the five interesting learnings -->

This edition of the SaaStr weekly is sponsored in part by Capchase

Why So Many VCs are Moving to Austin and Miami

It’s taxes. And Covid pushed things over the edge. San Francisco is a grim place to live right now. And to pay the highest taxes in the country. And tech leaders are slowly reducing their footprint, from Salesforce to Dropbox to Tesla to Oracle to HPE.

We take a look at the trend-->

Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR … And Beyond!

Brian Halligan, CEO and Co-Founder of HubSpot shares the story behind the company’s journey to $1B ARR and 100,000 happy customers.

Why partners are a moat and how to build an ecosystem -->

This edition of the SaaStr weekly is sponsored in part by Snowflake

10+ Of The Most Common Mistakes in Early SaaS Sales

The list could be endless, and it can vary a lot based on type of customer, type of sale, etc. And some of these mistakes are seen by some as best practices, or at least OK practices.

Avoiding these costly mistakes will help you in the long run -->

How to Execute a Winning Self Service Strategy

Naomi Rozenfeld, VP of Revenue at Wix Answers shares how to execute a winning self-service strategy, including when to launch, cross-functional implications, and how to find the right balance between self-service and customer support.

Watch now -->

Hot Jobs

•	Assembled is seeking a Product Marketing leader to develop their core messaging, lead cross-functional launches, enable sales, and measure and iterate on channels

•	RevenueCat is looking for a technologist who loves helping people ship. As engineering manager, you'll help coordinate engineers, product managers, executives, designers, and marketers to realize their company value of 'always be shipping'.