How a brand refresh can reengage your audience 🔄 Free webinar!

Hi there, 

Good morning everyone! ✨ Did you join our Clubhouse conversation this past Monday? If so, you might have realized that I wasn't able to make it. My phone broke that morning and given that Clubhouse can only be accessed from a phone, I had to miss out on all the fun.

I heard from my teammates that Monday's Clubhouse chat was an awesome experience. They loved having customers + community members join the discussion. And they can't wait to do it again!

What else would you want to hear Buffer teammates talk about on Clubhouse? Feel free to reply to this email with your ideas. We'd love to hear from you! ❤️

In today’s newsletter:

• How a brand refresh can reengage your audience
• How small businesses can approach DE&I in the workplace.
• 11 clever ways to repurpose webinar content

Let’s get started! 👇

• Maximize video ROI: 11 clever ways to repurpose webinar content
• Twitter reveals ‘Super Follow’ paid service, new groups feature, more at Analyst Day event
• Twitter’s top six trends to help brands stay ahead

• Facebook rolls out shops to businesses in the UK and Canada

• New report looks at the rising influence of online communities
• LinkedIn Pages updated with new features, including Stories
• Facebook and Instagram introduce cross-app messaging
• Clubhouse app surpasses 10 million downloads
• New Facebook ad campaign extols the benefits of personalized ads

In honor of Black History Month, we partnered with Latesha Byrd, CEO & Founder of Byrd Career Consulting, to share five practical tips for how small businesses can approach diversity, equity, and inclusion (DE&I) in the workplace.

• 🔍 Find the pain points. Where are the gaps? 

• 🔬 Analyze your recruiting sources and make sure the talent pool you’re drawing from is diverse.

• ⚡️ Start a D&I taskforce /committee if you don’t have a department and set some goals. 

• 💼 Write inclusive job descriptions. 

• 📣 Make sure your content marketing strategies are inclusive and truly reflect the diverse communities that you serve.

In Latesha's own words, "there is no quick solution for improving your company's DE&I efforts. It may take months or even years to see real change and there may be some moments of discomfort. And trust me, that's ok! Because progress doesn't come from sitting in comfort. It's a process and it'll be well worth it!"

What other tips you add to this list? Share your thoughts with us in the comments of our latest Instagram post or reply to our tweet! 🙌

💻 Brand Refresh: Small changes, Big impact (Free Webinar)

Care to learn more about how a brand refresh can reengage your audience? Join us next Tuesday, March 2nd, for a live session with Julia Jaskólska, the brain behind Buffer’s branding, to learn how small changes can have a big impact. After, we’ll have an open Q&A session.

📈 Six Simple Tips to Increase Your Instagram Engagement

Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.

🧮 How the Instagram Algorithm Works in 2021

We’ll break down the Instagram feed for you. We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers.

🧮 4-Day Work Weeks: Results From 2020 and Our Plan for 2021

Here’s a look at what we’ve learned from surveying our team about the four-day work week over the course of our two trials.

See data and read insights from one of the largest remote work reports by Buffer with responses from 2300 remote workers around the world.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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