March 3 - Disney debuts ad exchange | IPG plans equity-focused upfront
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March 2 - Mtn Dew deepens Bob Ross deepfake with influencers | Yum Brands buys AI martech business
Tuesday, March 2, 2021
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing; Toyota taps interest in cars as 'third space' with Pinterest push for Sienna; Community marketing faces
March 1 - Lexus leans into sneaker culture | Smirnoff pairs virtual workouts with influencer happy hours
Monday, March 1, 2021
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours; Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming; McDonald's mulls partial sale of AI
Weekender: Nielsen introduces cookieless system to track online actions
Saturday, February 27, 2021
Signup | Forward Marketing Dive Weekender Feb. 27, 2021 | A roundup of this week's most read stories Quad BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and
Feb. 26 - Heinz tests fans' endurance | M&M's adds Spotify playlists to scannable packs
Friday, February 26, 2021
M&M's revives Messages packs with integrated Spotify playlists; Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots; Ruffles celebrates individuality on social
Feb. 25 - Pepsi customizes voice-over to balance personalization, reach | Walmart expands shoppable video
Thursday, February 25, 2021
Walmart expands shoppable video hub with celebrity cooking shows; El Pollo Loco names Organic digital AOR as chain accelerates digital transformation; Catalina suit alleges Quotient used predatory
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