Weekender: Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
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March 5 - Chipotle, E.l.f. tap NTWRK app for makeup drop | Guinness toasts to front-line heroes for St. Patrick's Day
Friday, March 5, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot; What Google's rejection of post-cookie identifiers means for advertisers; How Amazon and Walmart's head-to-head competition
March 4 - What Google's rejection of post-cookie identifiers means | Ikea's digital card game fights chore inequality
Thursday, March 4, 2021
Ikea deals out digital card game on Instagram to fight domestic work inequality; French's swaps mayo jars for new MustSwitch sandwich at pop-up; Urban Outfitters tests paid membership program to
March 3 - Disney debuts ad exchange | IPG plans equity-focused upfront
Wednesday, March 3, 2021
IPG spotlights Black-owned media with first equity-focused upfront; Roku expands addressable advertising reach with Nielsen deal; 57% of consumers remained loyal to a brand during chaotic 2020, study
March 2 - Mtn Dew deepens Bob Ross deepfake with influencers | Yum Brands buys AI martech business
Tuesday, March 2, 2021
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing; Toyota taps interest in cars as 'third space' with Pinterest push for Sienna; Community marketing faces
March 1 - Lexus leans into sneaker culture | Smirnoff pairs virtual workouts with influencer happy hours
Monday, March 1, 2021
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours; Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming; McDonald's mulls partial sale of AI
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