12 tactics to help you grow your Instagram following 📈

Hi there, 

It's back, revamped, refreshed, and better than ever! ✨ No, I'm not talking about the classic Facebook design layout (who else misses the old Facebook?), I'm talking about our official guide to growing a bigger, more engaged audience for your business on Instagram. 

Whether you've just set up your Instagram business account or you're about to hit a major follower milestone (what's that for you? 10k? 50k? 400k? 🎉), our 12 best tactics will help you reach a wider audience and win over new followers.

In today’s newsletter:

• How to get more followers on Instagram
• My social media takeaways from our most recent product launch
• Our compensation philosophy and salary formula

Let’s get started! 👇

Instagram

• Instagram adds new, custom stickers celebrating women in tech for Pi Day
• How Facebook is making Instagram safer for the youngest members of their community

Facebook

• Facebook adds new monetization options for creators, including ads in short video clips

• Can Facebook work out how to slow the momentum of TikTok?
• Facebook launches new 'Social Skills' business tips video series
• Facebook is making changes to keep Facebook groups safe

Twitter

• Twitter launches 'Brand Bracket' to identify the best tweeting business handle

TikTok

• TikTok provides new business tips and resource guides

• TikTok adds new auto-reply message option for business accounts
• TikTok is reportedly looking to add a group chat feature later this year
• TikTok launches new ads library, enabling you to find the best performing ads in a range of categories

Audio apps

• Clubhouse launches its first Creator Accelerator Program

• Everything brands need to know about Clubhouse [Infographic]
• Clubhouse closes in on 13 million downloads on the one year anniversary of the app

• Twitter is working on a dedicated tab for Spaces

Pinterest

• Pinterest expands skin tone search qualifiers to more regions, adds skin tone to AR 'Try On' tools

Others

• 7 essential things to consider when building your small business website [Infographic]

• 3 ways Gen-Z is empowering a digital economy
• Best video editing tips for beginners: how to edit videos in 2021

After our most recent engagement tool launch, I took some time to dive into some of the social media results to come up with some takeaways/insights, with the goal of improving things in the future.

I've shared some of my learnings in a recent tweet. Any questions about this data? Happy to share more! 💕

📈 How to Get More Followers on Instagram: 12 Tactics for Instagram Growth

Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.

💰 Transparent Salaries, Our Compensation Philosophy, Our Salary Formula, and More

Join us on Thursday, March 25 at 12 pm ET/9 am PT conversation with Buffer's VP of Finance, Caryn Hubbard, about why we choose salary transparency, how we built a salary formula, and how this practice can decrease the gender wage gap.

💻 How To Sell on Instagram as a Small Business

Instagram has become a shopping destination for many consumers. And in this guide, we'll give you everything you need to know to get your Instagram page and posts optimized to drive sales for your business.

💻 Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces and is composed of several smaller teams. As with any large team, we’re keen to make sure no one individual lacks guidance or an opportunity to grow. In this post, we're sharing a little bit more about how we’ve done that through a new program at Buffer that we’ve already had a lot of success with, our Engineering Mentorship Program.

📈 Six Simple Tips to Increase Your Instagram Engagement

Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.

👨💻 Hack-Week: Embedding Our Values and Causes in Our Product

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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