Digiday - WTF is NewsPassID?

The scope of the privacy changes coming to the digital landscape is so vast it may seem like local news publishers have no way to be proactive. But a few of them are hoping to find strength in numbers, using a product called NewsPassID that was developed by the Local Media Consortium. NewsPassID, a sign-on technology and the precursor, LMC hopes, to an ad network that can leverage the collective audience scale of thousands of local news sites. Read more below.

• WTF is NewsPassID? The LMC-helmed sign-on technology and wrapper is trying to solve two of local publishers' biggest current challenges.
• For Digiday+ members, FAST platforms like Roku's The Roku Channel and Fox's Tubi are seen by entertainment and agency executives as resembling cable TV networks with their original programming pushes.
• Organizations are far from providing the right kind of support for women with menopausal symptoms, leading to more women leaving the workplace.
• It’s a move made in an effort to keep up with pandemic-induced shifting consumer habits as in-person activity now takes place online, marketers at these brands say.
• PBS Newshour captured a growing digital audience on YouTube with its live streams of broadcasts and special coverage.