CXL - Who likes shiny tools?

I have 7 updates for you this week.

1. On my mind

“People early in their marketing career get super excited about new shiny tools, design trends, cool stuff.

Senior marketing people put the brakes on because they too were young once, and saw first-hand it didn't do much.

Tools are just tools, and silver bullets don't exist.”

- Peep 

2. New on the blog

Integrating Active Directory With Your SaaS Tool Stack

Why waste valuable time, money, and resources on tasks you can automate? Here's how Active Directory can help improve your processes.

How to Build Authority and Elevate Your Brand with Press

Getting quality press for your brand doesn't have to be difficult. Follow these steps to pitch like a pro.

3. Launching R for marketers 

For the modern marketer, unlocking insights from large amounts of data is critical, but daunting. However, knowing how to quickly turn raw data into actionable insights can give you an edge. 

Which is why we’re thrilled to announce our new course, R for marketers, will be launching next Tuesday, March 16. 

This course provides an in-depth introduction to R and the powerful benefits it provides to help you easily complete data analysis and visualization.

Access the full curriculum here

4. Upcoming webinars

Supercharge your marketing with R - Suman Poluri - Wednesday, March 17 at 11:00 AM CST

5. Only 18% of businesses surveyed prioritize hypotheses objectively before testing them

How do you stack up against other businesses that are running experimentation programs? Find out in Speero's 2021 Experimentation Benchmark Report. You'll also get a list of must-have experimentation practices based on the research, so you can get ahead of your competition. 

Get the report

6. Two frameworks you need to improve your hypotheses

Catch Speero's Senior CX Strategist, Haley Carpenter, and VWO in this super practical webinar on March 17 at 11:00 AM ET. Haley shares how to create stronger hypotheses with a research framework, and gives you a template to objectively prioritize your hypotheses.

Reserve your seat

7. Want to know what your customers are thinking?

There's no better way than conducting moderated user research. Speero's CX Strategist Emma Travis shares her years of experience with you in this ultimate guide to running moderated user research.

Read more

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