6 Ways small businesses use Instagram Highlights 🔦
Hi there,
Instagram Stories Highlights: one of the most underutilized Instagram features. But it really shouldn't be. According to a Facebook survey, 62% of people have “become more interested in a brand or product after seeing it in Stories.” In fact, Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand, extend the life of their best Stories, and give potential customers more chances to see the content they worked so hard to create.
Let's dive into how you can use Instagram Highlights to promote your business. Plus, we're sharing examples of how other small businesses are utilizing this powerful Instagram tool.
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🔥 Hot Tip of the Week
🖍 15 Instagram Stories Design Tips to Create Stunning Visuals
To help you captivate your audience in your Instagram Stories, we’ve put together 15 Instagram Stories design tips that will have you creating high-quality visuals your followers will go back to view again and again.
1. Start with a storyboard When it comes to your Instagram Story grap hics, you want to ensure you’re putting together visually appealing designs that make your audience want to tune in.
A great way to get started is by using a storyboard to fully plan out your story before you even start on the design.
If you’re wanting to promote a recent blog post, build a storyboard around several of your key tips or points that entice viewers to click through. Or you might put together a storyboard that showcases how to use your product or service.
The possibilities are endless, but having a plan in place can help make your entire design process that much easier.
2. Stay in the lines Your Instagram Stories have some pretty important lines and parameters you want to stick between as well.
The top and bottom areas of your story graphics are covered by your username and ways to interact with your story, respectively. You don’t want to include any pertinent information or design elements in these areas. 3. Create a Story-specific style guide Consider putting together a style guide specific to which font choices, filters, GIF types, and more, that your company can utilize from IG Stories to continue to stay branded.
4. Use your brand fonts and colors Have your brand kit ready to go with your color hex codes, your fonts, your logo and more.
Incorporating your brand fonts and colors helps with brand recognition when your followers are simply scrolling through their stories. They’ll see one of your graphics and automatically know it belongs to your company, without even having to see your username.
5. Incorporate photography The beauty of Instagram Stories is that not everything you publish has to be high-quality and professionally created. Instead, use that smartphone camera and take some behind-the-scenes photography right in the app.
Wondering where the other 10 tips are? 🤗 We've collected all 15 of them on our blog.
⚡️ What's New at Buffer
Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram. Instagram has become a shopping destination for many consumers. And in this guide, we'll give you everything you need to know to get your Instagram page and posts optimized to drive sales for your business. In this post, we share an overview of our compensation philosophy and a simple explanation of our salary formula. Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.
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Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
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