Link Building Mastery + the Battle for Control of Commerce 🔗

            
Moz Top 10
Pro Snippet

"Google and Amazon enter a colossal struggle over control of shopping and delivery and we'll look at latest developments. Meanwhile, skepticism surrounds Google's refutation of zero-click SERP data, Cyrus Shepard rolls out a gorgeous refresh for the Beginner's Guide to Link Building, and we've got timely advice for multi-location brands closing some storefronts due to pandemic downturns. SEO keeps all of us learning, all of the time!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

View the full topic lineup, then sign up! MozCon Virtual 2021 means anyone can attend from anywhere — no travel costs necessary.
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Hiring a Tech SEO


Honest, encouraging tips from Areej AbuAli for improving your hiring process to find your ideal next tech SEO staffer.

8 Python Libraries for SEO & How To Use Them


Speaking of technical SEOs, they'll find much to delight in this practical Python resource.

In 2020, Two Thirds of Google Searches Ended Without a Click


Rand Fishkin received unusual pushback from Google on the topic of zero click SERPs. Look at the numbers for yourself.

New & Improved: Announcing The Beginner's Guide To Link Building


This popular guide gets a 2021 refresh with outstanding, real-world examples from recognized link building experts.

Phil Nottingham on Improving Your Online Video Strategy


Video SEO is hard and this podcast treats it with the depth it deserves.

Discover the Best Products for Everything on Google


About half of product searches start on Amazon now, and Google is prepping to slug it out with their top competitor.

8

Google Announces Curbside Pickup, Indoor Live View for Maps


Also on the topic of Google's transactional aims, this latest move integrates the search giant right into the massive curbside trend.

9

Consolidating Locations and Google My Business Listings Due to COVID-19


Miriam Ellis walks you through listing management if recession and altered consumer behavior are forcing a local footprint reduction.

10

How to Track Google Posts in Google Analytics & Search Console


Joy Hawkins shares her own UTM recipe in this extremely helpful post.

 

Master the Art (and Science) of Link Building

 

 

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Mobile vs. Desktop and Maps vs. Finders ⚡

Wednesday, March 24, 2021

Pro Snippet "Let's find opportunity for you this week by spotting variations between mobile and desktop environments and Google's two key local interfaces. Meanwhile, debug your layout in

FLoC Fumbles + Featured Snippet Falloff 📉

Wednesday, March 10, 2021

Pro Snippet "Happy Women's History Month to all our readers, and we know you'll share our excitement about the incredible speaker lineup for MozCon Virtual 2021! In this edition of the Moz

Passage Ranking + A Big New Local SEO Guide ⭐

Thursday, February 25, 2021

Pro Snippet "Moz rolls out the Essential Local SEO Strategy Guide and Aleyda Solis publishes a roadmap to SEO for your learning pleasure. Meanwhile, passage ranking's US launch makes minor

Fast Featured Snippets + Fantastic SEO Cert Opportunities ⚡

Saturday, February 13, 2021

Pro Snippet "Do customer research like a famous founder, get JavaScript to render for improved SEO performance, and ride the rising tide of EV charging station marketing in this edition of the Moz

A Core Web Vitals Case Study + Huge Navigational Wins ⭐

Wednesday, January 27, 2021

Pro Snippet "It's clear that 2021 is shaping up to be as unpredictable as 2020, so we've got you covered with actionable content to keep up your January momentum, including a Core Web

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