6 Ways small businesses use Instagram Highlights 🔦

Hi there, 

It's Friday, then Saturday, Sunday. What! 🌞🎶 I've had this TikTok song stuck in my head. Anyone else... or is it just me? 😂 Anyway, I hope this TikTok compilation gets you in the right mood for the weekend ahead. 

Before diving into the newsletter, I wanted to shine a spotlight on the amazing stuff that Pat Timmons, Social Media Manager at Drift, is working on. His book, Feel Something, is officially on pre-sale on IndieGoGo. It's all about how to use empathy to build trust with your audience. Although I haven't had the chance to read through the book yet, I've been following Pat's journey on Twitter for quite some time and look at him for guidance, advice, and inspiration when it comes to marketing. You can check the book out on IndieGoGO here!

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In today’s newsletter:

• Building brand reputation on social audio apps
• Facebook launches test of new, Clubhouse-like app
• TikTok introduces auto captions

Let’s get started! 👇

Instagram

• Instagram shares tips on effective influencer marketing
• How to use the I got vaccinated Sticker in Stories

Facebook

• Facebook data breach: did they get your data?

• Facebook adds new photo 'Layouts' feature to put a different spin on your posted images
• Facebook launches test of new, Clubhouse-like app as it looks for angles on the audio social trend
• Facebook tests Hotline, a Q&A product that’s a mashup of Clubhouse and Instagram Live

Twitter

• Twitter makes Fleets stickers available to all users
• 10 advanced Twitter tips to help your Twitter account grow fast
• Twitter is developing new 'Community' tools to share tweets with selected audiences

TikTok

• TikTok launches new video editor to help brands create more native-looking TikTok clips

• As competition heats up, TikTok announces six new interactive music effects for creators
• TikTok introduces auto captions

Snapchat

• Snapchat acquires fashion recommendation app Screenshop to advance its eCommerce efforts

Audio apps

• Building brand reputation on social audio apps like Clubhouse

• No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
• Clubhouse monetization will come with growing pains

Pinterest

• Pinterest launches its first B2B campaign in selected markets
• Pinterest implements Creator Code to ensure positivity on its platform

Others

• How SMBs are tackling social media marketing [Infographic]

• New data reveals the latest social media usage trends, including the rise of Reddit, TikTok and Snapchat

📈 How to Get More Followers on Instagram: 12 Tactics for Instagram Growth

Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.

💻 How To Sell on Instagram as a Small Business

Instagram has become a shopping destination for many consumers. And in this guide, we'll give you everything you need to know to get your Instagram page and posts optimized to drive sales for your business.

💸 How We Decide What To Pay Our Team: Our Salary Formula and Compensation Philosophy

In this post, we share an overview of our compensation philosophy and a simple explanation of our salary formula.

📈 Six Simple Tips to Increase Your Instagram Engagement

Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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