How to Get Ahead in SaaS Sales in 7 Steps; Plus Weekly SaaS News and Updates

To view this email as a web page, click here

Hey SaaStr Community,

If you want to get ahead in SaaS sales, here are a few easy tips:

#1 Really learn the product cold. As fundamentally as you can. Every prospect and customer is owed a true solution sale approach. Sales is there to close a deal, yes, but that should just be 10% of it — 90% of the “work” should be to solve your prospects’ and customers’ problems.

#2 Treat each prospect as a Unicorn. > More here <

New This Week

5 Interesting Learnings from PagerDuty at $250M in ARR

When we last checked in with PagerDuty, they were IPO’ing at $125m in ARR. Fast forward to today, and PagerDuty is now at $250m in ARR, growing almost 30% year-over-year!

Here are the five interesting learnings -->

This edition of the SaaStr weekly is sponsored in part by GuideCX

Beware The Overly Self-Promotional CMO

CMO is a tough job. The half-life is short. The pressure is high. And the job often is so multi-faceted.

CMOs that spend too much time marketing themselves generally fail -->

My First Big Sales Deal. It Was For $6,000,000

We’d be on the map, and in business. But. There was a but. The effective price would have to be 60% of what we’d been discussing for the past 8 months. And all future upside was capped.

Know when to politely walk away -->

This edition of the SaaStr weekly is sponsored in part by PartnerStack

How VCs Think About Departed Co-Founder Equity Stakes

VCs will be worried about a founder that has left with more than 6–8% of the company or so.

VCs generally also ask the ex-founders to leave the board -->

Loom CEO Joe Thomas On How Speed & Simplicity Can Fuel Your Flywheel

Joe Thomas, CEO of Loom, shares how a focus on user experience helped Loom build its flywheel and grow to 10 million users without paid marketing.

Watch now -->

Hot Jobs

•	New! Team SaaStr is seeking an AE/Sr. AE to join our growing sales team

•	Capchase is looking for a NYC or remote-based (East Coast) Growth Hacker to take on full ownership of identifying new demand-gen channels and executing on creative growth strategies