COVID-19’s impact on the global media industry
The pandemic has drastically changed the way people consume media and has devastated the global media industry as a whole. This new whitepaper from YouGov explores the impact COVID-19 has had on media in order to prepare for an uncertain future. The study combines market research data with custom research in 17 markets, and a specific focus on the media landscape in the United States. Download it to learn about:
Sponsored by YouGov.     |
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‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
Monday, April 19, 2021
When it comes to upfront advertisers, the dividing line lies between TV-quality programming and programming that people watch on TV. Everything else is an afterthought. April 19, 2021 In this
CTV, ad-supported OTT and more: TV insights for advertising leaders
Monday, April 19, 2021
Early rate ends soon
Programmatic insights with leaders from Jellyfish, Publicis and more
Wednesday, April 14, 2021
Early rate ends soon
Google’s privacy plan brings changes, but not as many as marketers think
Wednesday, April 14, 2021
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. April 14, 2021 The more
Media buyers: Your guide to improving the effectiveness of your buys on mobile, web and desktop
Tuesday, April 13, 2021
Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for
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