Why Facebook won't sell ads in its planned Instagram app for kids

Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
April 21, 2021

Facebook has kept mostly quiet about its plans to build a version of Instagram for children under the age of 13, which has already drawn the ire of parents, child advocates and U.S. lawmakers concerned with kids mental health and data privacy. The risks of increased regulatory pressure and the limits Facebook would have to put on data use to enable the type of ad targeting advertisers have come to expect from the company may have been enough for Facebook to fight its ad revenue instincts. Read more below.

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Ivy Liu
Marketing on Instagram
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.

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Modern Newsroom
Danielle Belton became editor-in-chief of HuffPost on April 12. She hopes to stabilize the newsroom and answer staff’s call for more diversity among its ranks.

Sponsored by Facebook Audience Network
Rewarded video increasingly proves to be a flexible ad format that can be highly effective for marketers and publishers, while bringing deeper engagement for players.

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DIGIDAY+ MEMBER EXCLUSIVE
As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.

Sponsored by Unruly
A boom in online content consumption has newly centralized self-service platforms in the buyer-seller relationship.

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Future of Work
As businesses consider the level flexibility in their return-to-work policies, some have put budget toward co-working spaces for staff based on location.

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Sponsored by LiveRamp
The demise of the third-party cookie has marketers scrambling to implement quality alternatives. Register for this webinar on May 18 at 1 p.m. EDT to learn about solutions necessary for success.

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Brands in Culture
The pandemic and the ensuing shift to online shopping and new levels of scale accelerated the retailers omni-channel revamp.

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Brands in Culture
The five days of programming for all of its 8,800-plus corporate, store and distribution center employees included group training “chat-ins” and distributed resources.

Modern Newsroom
Substack is now a full-time job for Emily Atkin and her subscriber base has grown large enough for her to hire her first employee.
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