Why Facebook won't sell ads in its planned Instagram app for kids
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Brands rethink their in-housing plans after tactic was 'put on ice' amid pandemic
Tuesday, April 20, 2021
Brands had begun in-housing efforts before the pandemic put those plans on ice. The strategy shift has worked in agencies favor, as brands are returning to their shops to guide marketing efforts. April
Los Angeles Times enters crowded daily news podcast market with a West Coast twist
Monday, April 19, 2021
The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month. April 15, 2021 After experimenting with a daily, coronavirus-themed
COVID-19’s impact on the global media industry
Monday, April 19, 2021
The pandemic has drastically changed the way people consume media and has devastated the global media industry as a whole. This new whitepaper from YouGov explores the impact COVID-19 has had on media
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases
Monday, April 19, 2021
When it comes to upfront advertisers, the dividing line lies between TV-quality programming and programming that people watch on TV. Everything else is an afterthought. April 19, 2021 In this
CTV, ad-supported OTT and more: TV insights for advertising leaders
Monday, April 19, 2021
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