Los Angeles Times enters crowded daily news podcast market with a West Coast twist

The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month.
April 15, 2021

After experimenting with a daily, coronavirus-themed podcast, The Los Angeles Times will be releasing a new daily news podcast called “The Times: Daily News from the L.A. Times." It will be the LA Times’ flagship podcast, and serve as “an ambassador for our newsroom” and “a big megaphone for the kind of work that we do day in and day out,” said Julia Turner, deputy managing editor for entertainment, audio and strategy at L.A. Times. Read more below.

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Ivy Liu
Audio Anywhere
The Los Angeles Times is banking on offering a West Coast twist to daily news podcasting when it debuts its own version next month.

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DIGIDAY+ MEMBER EXCLUSIVE
Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their shows.

Sponsored by Blackhawk
When it comes to employer incentives and rewards, companies shifted to digital in 2020 and employees asked for new and surprising ways to use the rewards they received.

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Publishing in the Platform Era
Bipartisan momentum behind Sen. Josh Hawley’s antitrust bill is likely to be tepid, but it could spur more dialogue on anti-competitive behavior in an tech-ruled era.

Sponsored by Permutive
The elimination of third-party cookies is going to transform digital marketing, giving brands and publishers a chance to embrace identity solutions that protect consumer data. This new guide provides insight into data strategies based on first-party data and identity challenges.

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WTF Influencers
Ace Hardware is adding a paid and organic influencer strategy to its marketing mix to allow the brand to make content that “doesn’t feel like an ad.”

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Sponsored by Mapp
Brands are in the early stages figuring out how to use analytics and insights to enhance the customer experience.

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The Confessions
In this edition of our Confessions series, where we exchange anonymity for candor, we hear from a former agency director about getting fired and struggling to find a job amidst navigating motherhood and launching a new project.

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Future of Work
There’s still a long way to go before the media workplace is a level playing field for men and women, but female news chiefs are pushing hard to change internal cultures.

Streaming Outside The Box
Alisha Marie and Remi Cruz are two creators who have diversified beyond YouTube to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018.
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