New guide for publishers: The ins and outs of header bidding

Header bidding remains an important tool for programmatic ad buying, and Google’s impending elimination of third-party cookies — and the increasingly critical role of brand safety — will impact the way publishers can approach and implement header bidding in the future. 

This new whitepaper from Yieldbird breaks down the nuances of header bidding and the keys to optimizing the strategy. Download it to learn about:

• The pros and cons of client-side and server-side header bidding
• How to choose third-party solutions 
• How header bidding applies to video and in-app inventory
• Header bidding trends and predictions for the next year

Sponsored by Yieldbird.