April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge

 
 

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April​ 21,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios

Tuesday, April 20, 2021

Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for

April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting

Monday, April 19, 2021

Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech;

April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability

Monday, April 19, 2021

How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing;

April 14 - Pepsi sponsors branded dating show | P&G kicks off Major League Soccer deal

Wednesday, April 14, 2021

P&G inks multiyear MLS sponsorship in quest to court multicultural consumers; Hornitos boosts underrepresented voices with short film program; Cardlytics to buy data startup Bridg in $350M deal;

April 13 - What AVOD's growth means for marketers | Bed Bath & Beyond keys in on evolution of home

Tuesday, April 13, 2021

Bed Bath & Beyond keys into homes' evolving role with new positioning; CarMax touts 24-hour test drives with Dunkin' detour; GumGum secures $75M funding round as interest in contextual

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