April 21 - Dos Equis delivers dose of optimism in new brand direction | P&G digital sales surge
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Older messages
April 20 - Michelob Ultra remixes sounds of the sun | Why brands are assembling content studios
Tuesday, April 20, 2021
Why brands like Neutrogena and Old Spice are rushing to build internal content studios; Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight; Simmons taps D'Amelio sisters for
April 15 - PepsiCo's Lifewtr taps Issa Rae for diversity push | Verizon debuts ID-less ad targeting
Monday, April 19, 2021
Verizon Media debuts ad-targeting solution without identifiers; Dollar Tree sets up retail media network amid boom for discount category; Gartner: 63% of marketers struggle with personalization tech;
April 19 - Budweiser buys beer for vaccinated fans | Why brands are fumbling sustainability
Monday, April 19, 2021
How brands are fumbling sustainability — and how they can get it right; Avocados From Mexico dishes up personalized recipes for Cinco de Mayo; 5G promises to unlock wider adoption of AR in marketing;
April 14 - Pepsi sponsors branded dating show | P&G kicks off Major League Soccer deal
Wednesday, April 14, 2021
P&G inks multiyear MLS sponsorship in quest to court multicultural consumers; Hornitos boosts underrepresented voices with short film program; Cardlytics to buy data startup Bridg in $350M deal;
April 13 - What AVOD's growth means for marketers | Bed Bath & Beyond keys in on evolution of home
Tuesday, April 13, 2021
Bed Bath & Beyond keys into homes' evolving role with new positioning; CarMax touts 24-hour test drives with Dunkin' detour; GumGum secures $75M funding round as interest in contextual
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