E-commerce Everywhere + Reviews Top of Mind

            
MozCon Virtual 2021 - Snag your ticket
Pro Snippet

"Google and Amazon are battling for e-commerce supremacy, and the footsteps of giants are shaking us all. This week, we're featuring the latest and greatest in e-commerce tips, from tackling technical SEO issues, to going global with Shopify, to understanding how Google's recent review quality algo is shaking up product search results."

- Dr. Peter J. Meyers, Marketing Scientist, Moz



What We're Reading:
 

Amid the digital shopping boom, Aleyda Solis tackles technical e-commerce SEO issues in this must-read article.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

What are the Makings of a High-Quality Link?


Watch expert Paddy Moogan evaluate links with professional efficiency. Quick, authoritative learning opportunity here.

SWYFT Opens New Avenues for SMBs to Compete with Prime


Check out this Amazon competitor built for independent e-commerce merchants on the premise that consumers prefer to shop small when they can.

Google Announces Product Reviews Algorithm Update


Is Google's new review quality algo their next move in the e-commerce chess match with Amazon?

Shopify SEO: Global eCommerce Strategy for International Expansion


Ready to open your shopping cart to the world? This is the guide to get you vending globally via Shopify.

7 Questions to Ask When Hiring a Content Marketing Agency


Your best publication partnership lies in the answers to these smart and fundamental questions.

WordPress May Automatically Disable Google FLoC on Websites


Citing potential security concerns, WordPress may default block Google's nascent FloC tracking tech.

8

Review Topic Clusters as Local Business Content Strategy


Fresh idea from Miriam Ellis: Make reviews do more for you with a website topic cluster, already written for you by customers and organized by their needs.

9

New Local Finder and Business Profile Test for Services Businesses


Tom Waddington spots an odd, mapless SAB local finder version, with a telling, LSA-based URL.

10

Joy Hawkins' Google Posts Blueprint


Snag this screenshot of tips for strong Google Posts from the recent LocalU conference.

 

 

 

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Link Building Mastery + the Battle for Control of Commerce 🔗

Wednesday, April 7, 2021

Pro Snippet "Google and Amazon enter a colossal struggle over control of shopping and delivery and we'll look at latest developments. Meanwhile, skepticism surrounds Google's refutation of

Mobile vs. Desktop and Maps vs. Finders ⚡

Wednesday, March 24, 2021

Pro Snippet "Let's find opportunity for you this week by spotting variations between mobile and desktop environments and Google's two key local interfaces. Meanwhile, debug your layout in

FLoC Fumbles + Featured Snippet Falloff 📉

Wednesday, March 10, 2021

Pro Snippet "Happy Women's History Month to all our readers, and we know you'll share our excitement about the incredible speaker lineup for MozCon Virtual 2021! In this edition of the Moz

Passage Ranking + A Big New Local SEO Guide ⭐

Thursday, February 25, 2021

Pro Snippet "Moz rolls out the Essential Local SEO Strategy Guide and Aleyda Solis publishes a roadmap to SEO for your learning pleasure. Meanwhile, passage ranking's US launch makes minor

Fast Featured Snippets + Fantastic SEO Cert Opportunities ⚡

Saturday, February 13, 2021

Pro Snippet "Do customer research like a famous founder, get JavaScript to render for improved SEO performance, and ride the rising tide of EV charging station marketing in this edition of the Moz

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