How to empower younger generations to take action via social media

Hi there, 

Happy Friday everyone! 👋 I'm thrilled to share that we launched the sixth episode of our Buffer Brand Spotlight series. In this episode, I highlighted the impactful work that Meriam Otarra, Communications Specialist at Sustainable Energy for All, is doing to empower younger generations to take action and build awareness around a cause via social media. 

Hop into our blog to read through the full interview or head to our Instagram profile to watch the interview in our Instagram Highlights. 

Anyone I should highlight in our next episode? Feel free to DM on Twitter! 

In today’s newsletter:

• How to empower younger generations to take action
• When taking Fridays off can help our team get more done: an AMA on the 4-day work week
• Reddit enters the audio apps space with 'Reddit Talk'

Let’s get started! 👇

Instagram

• Instagram is working on new sticker types, new background visuals for direct chats
• Instagram has a new tool that automatically filters out abusive DMs

Facebook

• Facebook launches a series tests to inform future changes to its News Feed algorithms

• Facebook is bringing social audio experiences to its platform

• Facebook may soon offer campaign budget optimization across platforms, not just ad sets
• Facebook now lets businesses schedule stories on mobile and desktop
• Facebook announces a range of new audio tools, including audio rooms, new sound clip creation tools
• Facebook now lets you transfer posts and notes to Google Docs, Blogger, and WordPress
• Facebook provides advice to help advertisers prepare for Apple's iOS 14.5 update
• Facebook tests new video ad options, including updated targeting categories and instagram reels ads

Twitter

• Twitter adds new option to add background video and images in fleets
• Twitter starts testing Professional Profiles

TikTok

• Tiktok introduces in-app business creative hub

Snapchat

• Snapchat rises to 280 million users, reports strong take-up of TikTok-like 'spotlight' option

Audio apps

• Clubhouse secures new funding round at $4 billion valuation

• Reddit officially announces 'Reddit Talk' audio meeting rooms feature

Pinterest

• Pinterest and Shopify expand partnership to boost social commerce globally

Others

• As shipping costs increase, brands are rethinking their growth strategies

• How to improve your Facebook organic reach
• The rise of social commerce [Infographic]

In our most recent blog post, we interviewed Meriam Otarra, Social Media Manager at Sustainable Energy for All, and asked about how she empowers younger generations to take action and build awareness around a cause. Here are her top tips:

• "We found showing data and infographics that hit closer to home for younger people have had better engagement and reactions than most other content."
• "Twitter is fast-paced and straight to the point and easy to connect with our audiences in the international organization sector."
• "We’ve used our LinkedIn to establish thought leadership in the energy access scene, as well as show value and appreciation to our staff."
• "We don’t want to be just quick, we also want our content to be relevant yesterday, today, tomorrow. It helps to create content that puts the cause into proper context, one that is straight forward, relatable, short."

Read the full blog post here to learn more. ➡️

📣 Social Media for Nonprofits: Empowering Younger Generations to Take Action

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

💻 When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. In this post, we're sharing a few of the questions we got, along with replies from Joel, our CEO, Caryn, our VP of Finance, and Åsa, our VP of Customer Advocacy.

⏰ Best Time to Post on Facebook in 2021: A Complete Guide

In this guide, we’ll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement.

Ready to jump in?

📈 Six Simple Tips to Increase Your Instagram Engagement

Keen to increase your Instagram engagement? This guide will give you everything you need to take your Instagram game to the next level and build lasting relationships with your followers.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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