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Hi Sifted Reader,

Happy Monday! Today's line up:

Fighting the broadband oligopoly
Darktrace IPO: risky?
The Gen Z'ers betting on cryptocurrency
The Nordic startups to watch

\News

Meet the ex-Bulb PR creating the Bulb of broadband

Alexander Fitzgerald was working as a PR advisor for energy startup Bulb when he had an idea — to build a company disrupting the broadband market the same way Bulb disrupted the oligopolistic energy market.

It wasn't such a bad idea. His startup Cuckoo has just raised $6m and grown 250% this year.

But how is Cuckoo tackling the incumbents? Freya Pratty reports.

\A message from our sponsor Techleap.nl

How these breakthrough entrepreneurs scaled up

Haven’t listened to Techleap.nl's The Scale Lab podcast yet? Hear from the likes of VanMoof CEO Taco Carlier and serial entrepreneur Michiel Muller about how they scaled to success.

Listen here.

\For Members Deeptech

Darktrace IPO: a risky bet?

Cybersecurity startup Darktrace has filed to IPO at an estimated valuation of £3bn.

However, it could be a bumpy ride ahead for investors. There are two big risk factors for the company: its close relationship with tech billionaire Mike Lynch and its unit economics.

We crunch through the numbers to find out just how risky the IPO is.

Not yet a Sifted member? Become a monthly member and get £10 off your first month with the code NEWSLETTER10. Sign up here.

\Fintech

Gen Z is riding into the 'Wild West' of cryptocurrency — why?

It's a bleak time for young people. Under 25s make up two-thirds of the 700k job losses in the UK since the start of the pandemic — and it's much worse than the 2008 recession.

But since then, bitcoin has been born and cryptocurrencies have rocketed into the mainstream.

Now Gen Z not only see the emergent market as a chance to make short and long-term financial gains, but as an employment opportunity — and possibly a way of changing the financial system forever.

Isabella Pojuner finds out more.

\Rankings

Nordic startups to watch

First came Spotify and Supercell, and now a new generation of Nordic startups are becoming global names like fintech giant Klarna and battery developer Northvolt.

So what’s coming up next for the region, and which startups could list this year?

Our team of experts at Sifted have selected more than 100 companies we think you need to know about.

See them here.

\Sponsored by Mixpanel

Tracking product analytics? Avoid these 3 mistakes

Tracking data correctly can give your startup a competitive edge — offering valuable insights on the relationship between your customers and your products. That’s if you do it correctly.

So how can you be a pro when tracking analytics? We spoke to data experts and startups about how they got started with product analytics — and how you can learn from their mistakes.

Here’s what they said.

Sifted Suggests

⛵ A journey with UiPath. The robotic automation process software company is the first in Seedcamp’s portfolio to go public. Here, the VC reflects on the role that UiPath has played since it first invested back in 2015.

🇺🇸 US startups, where should you land in Europe? Frontline Ventures explains.

🇮🇪 Dublin vs Deliveroo. Wired interviews the Deliveroo riders taking a stand against the assault and harassment they’ve experienced on the job.

💸 How startups sell without a sales team. Before you automate sales, understand your human customer, writes entrepreneur Joe Procopio in this piece. (Spoiler: You do actually need a sales team at some point.)

Events [digital only]

How to build a brand your customers actually love | Online | May 6
85% of customers only consider brands they trust. Learn more from Microsoft Advertising’s marketing director EMEA, Sean O’Connor, and founder of Typology and MADE.com, Ning Li.

Deeptech and university spinouts | Online | April 28
Tech industry leaders gather to discuss the role of government in the deeptech ecosystem and the future of tech sovereignty.

Which tools does every startup need? | Online | April 29
The number of SaaS silver bullet solutions is dizzying — so we're making it easy for you. This Thursday, we'll gather an expert panel to discuss which tools every founder should have in their toolkit.

A growth market for tech startups | Online | May 06
Scaling in MENA is not impossible, the guest startups will share their strategies on how to make expansion in MENA a success.

Here’s what fintechs need to know about Gen Z | Online | May 19
The future of finance means adapting for digital natives. Join our next Sifted Talks to find out what the experts are thinking.

Sifted Members

13 mobility startups that will boom this year, according to VCs

Introducing the Glovo ‘mafia’: the employees turned founders

Investors piling into flying taxi businesses are in for a bumpy ride

On-demand grocery delivery: The competitors, compared

A flavour of what it’s like to work at Revolut

Amy Lewin
Deputy Editor

Get in touch with her at amy@sifted.eu
Or tweeting @amyrlewin

Connor Bilboe
Editorial Assistant

Get in touch with him at connor@sifted.eu
He likes sustainability stories.

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Sifted - Gen Z bets big on crypto 😎

\News

Meet the ex-Bulb PR creating the Bulb of broadband

\A message from our sponsor Techleap.nl

How these breakthrough entrepreneurs scaled up

\For Members Deeptech

Darktrace IPO: a risky bet?

\Fintech

Gen Z is riding into the 'Wild West' of cryptocurrency — why?

\Rankings

Nordic startups to watch

\Sponsored by Mixpanel

Tracking product analytics? Avoid these 3 mistakes

Sifted Suggests

Events [digital only]

Sifted Members

Older messages

Top mobility startups to watch 🛴

Vitamin startups: do we need them? 💊

The Glovo 'mafia': employees turned founders 🚴‍♂️

How not to be like Greensill ❌

Clim8 wants to fix "dysfunctional" investment world' 🔨

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