‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized

Insider’s performance metrics for its reporters are attempting to create a fair playing field but leaves reporters stressed every month.
April 26, 2021

Insider has measured reporters based on page views, how many subscriptions they’ve garnered with their coverage and unique visitors — or some combination of those variables. The strategy has led to burnout and frustration and some reporters have chosen to leave the publication altogether. “As we’ve grown as a newsroom and the breadth and depth of our reporting, sometimes that clashes with a rigid metric system,” said Rebecca Ungarino, a senior finance reporter and an organizing committee member of the newly formed Insider Union, which is expected to tackle the issue. Read more below.

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Ivy Liu
Modern Newsroom
Insider’s performance metrics for its reporters are attempting to create a fair playing field but leaves reporters stressed every month.

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The Programmatic Marketer
Apple’s long-expected privacy crackdown could have big effects on the advertising industry. Here’s what you need to know.

Sponsored by Premion
Brands will continue to reallocate linear TV ad budgets to connected TV. Here’s what marketers need to know to successfully reach consumers through the growing medium.

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Advertising and Apple
While no one can say with any certainty how Apple’s privacy update will shake out, it’s clear mobile advertising won’t be the same once it does.

Sponsored by InMobi
Strong supply path optimization strategies not only help buyers remove resellers from the equation — which lowers costs — but SPO also helps identify high-ROI in-app opportunities.

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Life Beyond the Cookie
The drumbeat against Google’s cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC.

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Sponsored by YouGov
As the pandemic continues, media planners and buyers are settling into the new normal — and the new necessary. This new report explores how media consumption has changed over the past year, featuring key industry findings that highlight future challenges and opportunities.

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Business of TV
Having TV networks make assurances that campaigns will lead to sales or store visits is a way for advertisers to hold networks accountable — if they can agree on how to calculate those guarantees in light of the pandemic.

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Business of TV
In its presentation at the Interactive Advertising Bureau’s NewFronts event this year, Samsung will debut three new ad products to its smart TV platform that are designed to give people’s full attentions to advertisers.

Modern Newsroom
Substack is now a full-time job for Emily Atkin and her subscriber base has grown large enough for her to hire her first employee.
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