Cheat Sheet: Why Advertisers Need to Know about the 'Fourth Amendment Is Not For Sale Act'

The bill aims to close legal loopholes in federal law permitting data brokers and other forms to sell people’s personal information to the government and law enforcement.
April 22, 2021

A bipartisan group of U.S. legislators introduced a bill that would close federal loopholes that allow data brokers and other firms to sell consumers' personal information to the government and law enforcement without a court order. The bill would encompass mobile location data and other information gathered used for advertising. Read more below.

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Privacy
The bill aims to close legal loopholes in federal law permitting data brokers and other forms to sell people’s personal information to the government and law enforcement.

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DIGIDAY+ MEMBER EXCLUSIVE
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.

Sponsored by Facebook
Audiences turn to Facebook Watch for an escape from their daily routine as well as a moment to connect with friends and family. For marketers looking to reach them, the platform is tracking the emerging data highlighting their viewing choices.

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Marketing on Platforms
In the rush to monetize Clubhouse, third party app developers are hoping to get a slice of the pie. That includes a new app, called Clubmarket.

Sponsored by Confiant
In recent years, malvertising attacks are becoming more sophisticated, featuring a more complex pathway that involves clickbait and fake Bitcoin opportunities — and organized crime.

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Audio Anywhere
Creators will be able to monetize their listeners by selling subscriptions on Apple Podcasts instead of just serving them ads.

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Sponsored by Unruly
A boom in online content consumption has newly centralized self-service platforms in the buyer-seller relationship.

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Future of Work
The motivation for companies to respond to social change is strong, but many fall short. Kindred is among those pushing business leaders to drive deeper DE&I change.

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Content & Commerce
Pinterest is expanding its partnership with Shopify to offer the service in more countries. The platform hopes retailers and merchants will use the opportunity to reach international consumers.

Modern Newsroom
Substack is now a full-time job for Emily Atkin and her subscriber base has grown large enough for her to hire her first employee.
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