Google Ads is bringing some updates to Customer Match Lists. See how much of your list is usable in real-time: When you upload your customer list you’ll get a match rate—this is the percentage of [...]

Apple finally introduced iOS 14.5 this week, which comes with the long-awaited App Tracking Transparency feature to prevent third-party apps from tracking users across the web. As revealed by Insider, the memo was sent to some [...]

TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data direct from their in-stream ads. As you can [...]

If you are a developer currently using the AdWords API, you need to upgrade to the Google Ads API by April 27, 2022. On that date, the AdWords API will sunset and requests to the AdWords API will fail. [...]

Website consent lets users specify how their data can be collected and shared. Such consent comes in two main forms. Global consent allows users to make a single consent decision for a website. For example, they could [...]

Google Pay is announcing some new features to save money on groceries, pay for transit fares in more cities and better understand your spending. They teamed up with Safeway to make it easy to find [...]

Brodie breaks down Google’s Price Drop rich result to see what makes it tick and shares some insight on how to best optimize for it. Some of the findings include It’s generally advised to avoid [...]

Facebook is leveraging yet another of its largest products to take on the Clubhouse threat: Instagram Live. Today, Instagram announced it’s adding new features that will allow users to mute their microphones and even turn [...]

Facebook’s push into e-commerce features is starting to pay off. Facebook Marketplace, the Craigslist-like service where users buy and sell with each other, now has one billion users, Mark Zuckerberg shared in an update during [...]

Facebook’s looking to provide a new option for businesses on WhatsApp which will enable them to create Facebook promotions within their WhatsApp business tools, that then link back to their WhatsApp presence. To be clear, brands [...]

The Association of National Advertisers is searching for consultants to help it better understand where marketers’ money winds up during the automated digital ad-buying process, revisiting an issue that has vexed the industry for the [...]