tl;drMarketing - tl;dr Marketing April 23rd - 2021 Issue

Digital Marketing News Roundup

April 23rd - 2021

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Today’s digital marketing roundup includes news that Facebook Tests Topic Targeting For In-Stream Video Ads, Twitter Launches Test Run of Professional Profiles for Brands (USA Only) and more.

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Social Media

Facebook Launches A Series Tests To Inform Future Changes To Its News Feed Algorithms

Facebook announced this morning it will be rolling out a series of News Feed ranking tests that will ask users to provide feedback about the posts they’re seeing, which will later be incorporated into Facebook’s News [...]

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SEO

Businesses Can Let People Know The Types Of Materials They Accept For Recycling via GMB Attributes

Now you can find out where you can recycle or properly dispose of specific items by looking at Business Profiles on Google Maps and Search. Starting today, merchants who have verified Business Profiles on Google [...]

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Social Media

Instagram Planning On A More Messages Goal With Whatsapp Integration

Looks like Instagram is working on the possibility to choose to receive messages on #WhatsApp when creating a promotion with “More Messages” goal. NOTE: The feature was likely discovered by reverse-engineering the app to find [...]

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Social Media

Tiktok Tests Add a Topic Label on Livestream

Looks like TikTok might be testing an option that let’s you add a ‘topic’ when setting up a TikTok live stream.

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General

FTC Reviewing How Dark Patterns May Affect Consumers

Dark Patterns is a user interface design practice that purposely tries to nudge users into taking a desired action that isn’t always in their best interest. United States trade commission workshop scheduled for April 29, [...]

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General

5 Examples of Quick Insights Using Custom Segments in Google Analytics

Segments are a fast and powerful way to make your reports more accurate and more useful in GA. This guide will show you how to use Google Analytics segments for better data, better decisions and [...]

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SEO

Google Confirms Product Reviews Update Has Fully Rolled Out

The Product Reviews Update which recently started rolling out is now fully rolled out. Actually, just checked, and it's done. So yeah. Caveat is with any update, you can still sometimes have some edge case [...]

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SEO

Embedding Web Stories Ability Comes to Stories Editor for WordPress Plugin

If you are using WordPress we have good news for you! With the release of v1.5 of the Stories Editor for WordPress, you can easily embed Web Stories into your existing site through a versatile [...]

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General

Chrome Is Testing The Ability To Customize PWA's Title Bar On Windows

Chrome is beginning to test a Window Controls Overlay feature, which is the topic of this very article, soon lets you create similar user interfaces for your PWA. Starting in Chrome 92, Window Controls Overlay [...]

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Social Media

Facebook Tests Topic Targeting For In-Stream Video Ads

Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach. They will only place in-stream ads in videos [...]

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SEO

Some Webmasters Are Noticing Increased Traffic From Bing With The Use Of Bing URL Submission WordPress Plugin

Bing URL Submission Plugin for WordPress enables automated submission of URLs from WordPress sites to the Bing index. Once installed and configured with an API key obtained from Bing Webmaster portal, the plugin detects page creation/update [...]

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Social Media

Twitter Launches Test Run of Professional Profiles for Brands (USA Only)

Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. They are [...]

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Social Media

Instagram Is Testing Ads In Reels And Facebooks Tests Sticker Ads For Stories

The company says today it’ll start testing ads in its TikTok copy product in India, Brazil, Germany, and Australia. The plan is to then expand that group in the coming months. The ads can be [...]

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Social Media

TikTok Is Working On The Ability To Pin Comments

TikTok is working on the ability to pin comments, can be useful ti highlight the best comments from you followers. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and [...]

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General

Do You Want To Know Anything From A 252M Domains Dataset Crawl?

The CTO of JetOctopus Serge Bezborodov has just crawled 252M domains (They only crawled the homepage on these domains) and is offering to share any insight you want to know from the crawl, all you [...]

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SEO

Users Are Starting To See A Food Ordering Tab In GMB

We have seen the field pop up for some queries before and now it looks like you will be able to manage this via GMB.

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SEO

Breakdown of Google’s Product Reviews Update from Glenn Gabe

I love Glenn’s breakdown post as he goes into quite a bit of detail and this post is no exception. He looks at Google’s Product Reviews Update and shares some of the key things to [...]

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SEO

Apple Maps Native Ratings System Coming to US Places of Interest, Perhaps as Early as Next Week

With the release of iOS 14 and macOS 11, Apple introduced a new way for users to review places of interest and upload photos to Apple Maps that doesn’t rely on third party integrations like [...]

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