Content Marketing, International Search

How to Create SaaS Content for Increased Acquisition & Retention

By Zeph Snapp

The software as a service (SaaS) market was forecasted to reach $157 billion U.S. dollars by the end of 2020, more than doubling from 2014. By 2022, it's expected to eclipse $140 billion.

A few elements of SaaS make marketing in this vertical a bit different:

The SaaS sales cycle can take months or longer; it's all about acquisition and retention.

The industry relies on inbound and content marketing to captivate, educate, convert, and maintain buyers.

In this article, you'll learn how to identify and better understand your potential audience’s needs. You'll find tips for creating marketing content throughout the SaaS sales cycle and engaging the public and potential investors.

In this Ask an SEO: How does a dynamically built page in real-time impact SEO? Learn about dynamic rendering and cannonballs.

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How to Show SEO Business Value [Webinar]

By CallRail

Join CallRail for a Q&A with Michael King, Founder & CEO of iPullRank to learn how to translate search rankings into business value using call analytics.

Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.

Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.

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How Vital Are Core Web Vitals?

By Semrush

Ready for Google's Page Experience update? This guide will help your dev team understand Core Web Vitals and how to improve performance.

Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee.

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and […]

Mix your quick and easy link and rank building tactics with more difficult, longer-term techniques to gain a competitive SEO advantage.

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.