tl;drMarketing - tl;dr Marketing May 06th - 2021 Issue

Digital Marketing News Roundup

May 06th - 2021

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Today’s digital marketing roundup includes news that Apple Expands Its Ad Business With an Ad Slot In App Store’s Search Tab, Facebook Launches Neighborhoods, A Nextdoor Clone and more.

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SEO

Patent On How Google May Train A Machine Learning Model To Rank Documents In Response To Search Queries

Bill Slawski breaks down a newly granted Google patent Training a Ranking Model that sheds some light on how Google may train a machine learning model to rank documents in response to search queries.

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Social Media

Twitter Rolls Out Bigger Images And Cropping Control On Ios And Android

Twitter just made a change to the way it displays images that has visual artists on the social network celebrating. In March, Twitter rolled out a limited test of uncropped, larger images in users’ feeds. Now, [...]

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Social Media

Facebook Launches Neighborhoods, A Nextdoor Clone

We first heard about Facebooks plan for a Nextdoor clone in 2020 and not it looks like that project is live. Facebook is launching a new section of its app designed to connect neighbors and [...]

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Social Media

Youtube's New Translation Experiment Lets You Browse Titles In Your Native Tongue

A few users have started seeing translation options pop up on YouTube, both the web interface on desktops and the mobile app version. The change appears to be server-side, so don’t go looking for an [...]

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Tips and Tricks

Google Shows Emojis in Jump Links on the SERP, Not Sure For How Long So Get On It

We have seen emojis in the SERPs before and it comes and goes from time to time. They have appeared in titles, description, FAQ Snippets and more. Now it appears they can also appear for [...]

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SEO

Google My Business is Testing the Ability to Pick Verified Businesses in Contact Us Form

Looks like Google is testing a handy new feature in GMB Contact Us Form where you will have the option to pick one of the verified businesses you have in your account. They also give [...]

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Social Media

TikTok Launches New Promotion and Ad Tools to Help SMBs

TikTok has announced a range of new promotions, ad tools and education sessions to mark National Small Business Week – or National Small Business Month, as TikTok is calling it – which will help SMBs make better [...]

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Paid Media

Google Local Services Ads Bug Changed The Bidding Mode From Maximize Leads To Max Per Lead for Law Firms

There is a bug (Google has confirmed it and is working on it) in Google Local Services Ads, likely on the 5th of May 2021. The bug impacts Law Firms (not likey an issue with [...]

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Paid Media

Apple Expands Its Ad Business With an Ad Slot In App Store’s Search Tab

Apple is introducing a new way for developers to advertise on the App Store. Previously, developers could promote their apps after users initiated a search on the App Store by targeting specific keywords. For example, [...]

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General

Disqus Facing $3M Fine In Norway For Tracking Users Without Consent

Disqus, a commenting plug-in that’s used by a number of news websites and which can share user data for ad targeting purposes, is in hot water in Norway for tracking users without their consent. The [...]

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