Level up your Instagram marketing with this small change ✨

Hi there, 

Hey – Sophie here! 👋 I'm sure you're wondering what's this small change that could drastically change your Instagram marketing. It's actually quite a simple one... all you have to do is switch your account to an Instagram business profile.

An Instagram business profile is the best way to promote your business on Instagram. Not only does it present your brand in a more professional way, but an Instagram business account also offers features that will help you analyze and improve your Instagram marketing efforts. In our most recent blog post, we cover how to do it and why you should do it!

On a separate note, this month is Mental Health Awareness Month, so I wanted to share some resources with you on how you can navigate your relationship with social media and your mental health: 

• The essential mental health toolkit for social media manager wellbeing
• A Spotify playlist to help you soothe and groove while scheduling your social media content
• How 5 social media managers protect their mental health
• How to make emotional health a priority

Have a great weekend and see you in your inbox next week! 🌞

In today’s newsletter:

• Why you need to switch to an Instagram business profile
• The 5 benefits of switching to an Instagram business profile
• How to protect your mental health as a social media manager

Let’s get started! 👇

Instagram

• Instagram adds a Captions sticker for Stories
• Instagram launches first edition of 'Instagram Insider' digital magazine, highlighting platform trends
• Instagram adds new options to switch off your audio or video during an IG Live broadcast

Facebook

• Facebook wants users to check in on themselves and their friends during Mental Health Awareness Month

• Better ways to express yourself: new Facebook Messenger features and updates
• Messenger Policy Workshop: future of private messaging

Twitter

• Twitter announces new content partnerships at NewFronts
• Twitter rolls out larger image display in timelines to all users on Android and iOS
• Twitter launches 'I Wish I Knew' podcast to provide insight into how it utilizes audience research

TikTok

• TikTok sets initiatives to #SupportSmallBusiness

• TikTok launches new promotion and ad tools to help SMBs maximize their on-platform efforts
• TikTok introduces lead generation ads

Audio apps

• Clubhouse moves to next stage of testing for Android App and continues to develop payment tools

Pinterest

• Pinterest supports Mental Health Awareness Month and sheds light on emotional well-being

Others

• As UGC gets a pandemic bump, brands need to leverage customer content now

• LinkedIn shares new insights into effective B2B marketing campaigns [Infographic]
• What is omnichannel marketing? (+5 tips for ecommerce)

How to switch to an Instagram business profile

If you currently have a personal account, don’t worry — making the switch is easy. Here are the steps:

1. Go to your profile page, and tap on the three horizontal lines in the upper-right corner.
2. Select “Settings.”
3. Select “Account.”
4. Select “Switch to Professional Account.”

At this point, you’re asked to choose a category or an industry. Depending on what you select, you might be asked to choose between an Instagram business profile and a creator account. We’ll talk about creator accounts in the next section.

To finish setting up an Instagram business profile, select “Business,” and then follow the prompts to fill in your business information. You also have the option to link your Instagram account to a Facebook business page.

How is an Instagram business profile different from a personal or creator account? Keep reading to learn how you can level up your marketing with an Instagram business profile. ➡

📣 How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. But Pinterest isn’t just for individual users like you and me. During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas.

Let’s dive in!

✨ Level Up Your Marketing with an Instagram Business Profile

Creating an Instagram business profile allows you to add contact information and action buttons to your profile, get insights about your posts and audience, and enables you to schedule content with third-party products like Buffer.

💻 When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. In this post, we're sharing a few of the questions we got, along with replies from Joel, our CEO, Caryn, our VP of Finance, and Åsa, our VP of Customer Advocacy.

🎉 The Complete, Actionable Guide to Marketing Personas + Free Templates

A blueprint for making marketing personas that drive real results for your business, brand, and marketing efforts

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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