tl;drMarketing - tl;dr Marketing May 07th - 2021 Issue

Digital Marketing News Roundup
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May 07th - 2021

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Today’s digital marketing roundup includes news that Google Tests Full Width Image Pack on Desktop SERPs, Googler Discuss Core Web Vitals And How Much Impact It Can Have As A Ranking Factor and more.

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General

Shortpixel Image Optimizer for WordPress Now Supports AVIF Images

Starting with version 4.22, ShortPixel Image Optimizer is able to generate AVIF images. This format offers significant savings on supported browsers but keep in mind they are not a format supported by Google Image search right [...]

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SEO

Googler Discuss Core Web Vitals And How Much Impact It Can Have As A Ranking Factor

In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. They basically say [...]

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General

Google Will Soon Start Automatically Enrolling Users In Two-Step Verification

Google is about to take a pretty significant step that will help keep user accounts more secure: it’s going to enroll people in two-factor authentication by default. Today the company wrote in a blog post that it [...]

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SEO

Google Has Updated The Publisher Logo Requirements Of AMP Article Structured Data Documation With More Info

Google has modified the publisher logo requirements of AMP Article structured data to more accurately reflect that they understand both raw URLs as well as ImageObject markup.

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Paid Media

Microsoft Advertising Activate Announced For Wednesday May 19, 2021 At 8:00 A.M. US Pacific Time

Previously known as the Virtual Partner Summit, this global partner connection event on Wednesday, May 19, 2021 at 8:00 a.m. US Pacific Time will give you the opportunity to hear directly from Microsoft executives and subject matter [..]

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General

How to Create a Content Calendar That Works For You

Fio Dossetto recently published an article over at ahrefs that talks about Content Calendars, why to use them, how to create one and shared a few sample templates to help you get started.

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SEO

Bing Launches a Content Submission API (Beta)

Not to be confused with the Bing URL submission API (to notify Bing about URL change),  this new API gives you the ability to notify Bing about content changes in your website. To participate in [...]

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Social Media

Twitter Launches Tip Jar - Button On Profile To Receive Tips From Followers

Twitter is introducing Tip Jar – a new way for people to send and receive tips. You’ll know an account’s Tip Jar is enabled if you see a Tip Jar icon next to the Follow [...]

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SEO

Google Tests a Follow Button and Hashtag Navigation in Discover

Looks like Google is testing a new look Follow button and #hashtag navigation for some users. We have seen hashtags dynamically getting assigned to cards earlier but these other things looks new.

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SEO

Google Tests Full Width Image Pack on Desktop SERPs

Looks like Google is testing a full-width Image Pack feature in the SERPs Sample Query: Try searching for Sample Query on Desktop. I was NOT able to trigger the result from Australia.

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Social Media

Snapchat To Launch A Creator Marketplace To Connect Marketers With Creators To Collaborate On Ads

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and later, prominent Snapchat [...]

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tl;dr Marketing May 06th - 2021 Issue

Thursday, May 6, 2021

Digital Marketing News Roundup May 06th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Apple Expands Its Ad Business With an Ad Slot In App Store's Search Tab,

tl;dr Marketing May 05th - 2021 Issue

Wednesday, May 5, 2021

Digital Marketing News Roundup May 05th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google My Business Site Dashboard Starts Showing Traffic Stats, Google Stops

tl;dr Marketing May 04th - 2021 Issue

Tuesday, May 4, 2021

Digital Marketing News Roundup tldr-animation-logo.gif May 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Adds Links To SERP Pages In Featured Snippets

tl;dr Marketing May 03rd - 2021 Issue

Monday, May 3, 2021

Digital Marketing News Roundup May 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Test Showing Trending Search Block in Discover, Bing Shopping

tl;dr Marketing April 30th - 2021 Issue

Friday, April 30, 2021

Digital Marketing News Roundup April 30th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Launches Lead Generation Ads, Facebook Marketplace Hits 1 Billion

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