tl;drMarketing - tl;dr Marketing May 10th - 2021 Issue

Digital Marketing News Roundup
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May 10th - 2021

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Today’s digital marketing roundup includes news that Google Artificially Creating Author Names For Some Search Snippets, Only 4% Of US iPhone Users Have Agreed To App Tracking After iOS 14.5 and more.

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Paid Media

Google Shopping Bug Displayed Some Service Area Businesses Addresses Between October 2019 To April 2021

There was a long-running bug in Google Shopping that has now been resolved according to Google. The address you provided to Google My Business to verify Business Profile ownership may have inadvertently been displayed in [...]

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General

Only 4% Of US iPhone Users Have Agreed To App Tracking After iOS 14.5

Facebook’s worries about iOS 14.5 might have been justified. Flurry Analytics (owned by Engadget parent Verizon Media) has determined that just 4 percent of American iPhone users running the the new software opted in to app tracking in the [...]

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SEO

Google Tests Satire Label in SERP for Some Publications like the Onion

Some users are noticing that Google is now labelling news from sites like The Onion as Satire in the SERP. I was not able to replicate it.

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Social Media

Social Commerce Accounted For ~44% Of Southeast Asia’s $109B e-Commerce Market Last Year

Unlike the U.S. or China, where most consumers do their internet shopping with established platforms run by companies like Amazon.com Inc. and Alibaba Group Holding Ltd., in Thailand almost half of all ecommerce takes place [...]

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SEO

Cheatsheet for On-Page SEO for e-Commerce Product Pages

Paddy Moogan runs through a Cheatsheet with 22 elements to think about if you have an e-commerce website in a Twitter thread. Here are some of the highlights: Trust Signals Customer reviews Microdata and Schema [...]

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SEO

Googler Talks About Partial and Total Site Deindexing

John Mueller discusses different ways Google removes websites from the search index and talk about some potential causes for partial and total site deindexing.

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SEO

Possible Google Update On 09 May 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.6/10 volatility score in the US and a 4.3/10 volatility score in AU on 10 [..]

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General

Data Studio Now has as a Present a Report Option Similar to Google Slides

You can display a report as a presentation, similar to Google Slides. You can show the presentation in full screen, or in a normal browser window. You can also choose to automatically display each page [...]

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SEO

The Real-World Impact Of Keyword Stuffing In Google My Business

This article looks at how Law firms are legitimately re-branding in order to get keywords into their GMB name so they can experience the ranking benefit without the negative impact of Google removing the keywords [...]

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General

Data Visualisation On The Most Popular YouTube Vlog Intro

Google’s latest data visualisation is a fun and informative look at how creators open their videos.

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SEO

Googler Talks About The Difference Between Hreflang And Geotargeting

John talks a bit about the difference between hreflang and geotargeting. Geotargeting is diff. than hreflang. hreflang doesn’t impact rankings, where geotargeting is used as a ranking factor. If you have content for multiple countries, [...]

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SEO

Google Artificially Creating Author Names For Some Search Snippets

Lily Ray shared on Twitter some examples of Google making up artificial author names to attach to some of its search results snippets. She showed some named such as ALP Dull, R Wine, W Wine, and other [...]

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SEO

Google Tests Bookings Tab In GMB Insights Section

I don’t think it will show up for all industries but you might start seeing a Bookings tab in GMB Insights section for some clients soon.

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tl;dr Marketing May 07th - 2021 Issue

Friday, May 7, 2021

Digital Marketing News Roundup tldr-animation-logo.gif May 07th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Full Width Image Pack on Desktop SERPs,

tl;dr Marketing May 06th - 2021 Issue

Thursday, May 6, 2021

Digital Marketing News Roundup May 06th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Apple Expands Its Ad Business With an Ad Slot In App Store's Search Tab,

tl;dr Marketing May 05th - 2021 Issue

Wednesday, May 5, 2021

Digital Marketing News Roundup May 05th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google My Business Site Dashboard Starts Showing Traffic Stats, Google Stops

tl;dr Marketing May 04th - 2021 Issue

Tuesday, May 4, 2021

Digital Marketing News Roundup tldr-animation-logo.gif May 04th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Adds Links To SERP Pages In Featured Snippets

tl;dr Marketing May 03rd - 2021 Issue

Monday, May 3, 2021

Digital Marketing News Roundup May 03rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Test Showing Trending Search Block in Discover, Bing Shopping

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