Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales

Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald’s and Burger King, found answers by investing in loyalty programs.
May 13, 2021

McDonald’s and Burger King, with MyMcDonald’s Rewards and Royal Perks, respectively, rolled out their loyalty programs in February. Customers earn points for every dollar they spend at the fast-food chains, which can be redeemed for qualifying menu items, or upgrades in drink sizes or sides. Here's why they invested in their loyalty programs. Read more below.

  • Brands were forced to find ways to reach customers in their homes after the past year reshaped how we work and live. And fast-food restaurants, including McDonald’s and Burger King, found answers by investing in their loyalty programs.
  • For Digiday+ members, media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.
  • In the wake of Basecamp's decision to ban social and political discussions at work, other business leaders have championed open discourse to maintain inclusivity and retain talent.
  • Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.
  • With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV.
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Content & Commerce
Brands were forced to find ways to reach customers in their homes and fast-food restaurants, including McDonald’s and Burger King, found answers by investing in loyalty programs.

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DIGIDAY+ MEMBER EXCLUSIVE
Media companies’ Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company’s digital business.

Sponsored by PubMatic
A post-cookies web will require publishers to have efficient, privacy-compliant data collection and targeting strategies in place to create addressable audiences.

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Future of Work
In the wake of Basecamp’s decision to ban social and political discussions at work, other business leaders have championed open discourse to maintain inclusivity and retain talent.

Sponsored by Criteo
The online customer, the offline customer — these are elements of the same customer now. Download this new guide to learn what retailers are doing to reach (and keep) them.

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Brands in Culture
Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here’s a look at how the company became one of the most important media businesses of the future.

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Sponsored by Conviva
Brands are using TikTok to reach audiences with new, creative video and audio tactics. Download this report to learn how brands are getting creative with marketing on the platform.

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Business of TV
With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV.

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Equality and Opportunity
Bloomberg Equality will publish data-based projects tracking racial and gender issues as well as quarterly briefings and special sections in the publisher’s weekly magazine.

Subscriptions
Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering.
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