Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales

McDonald’s and Burger King, with MyMcDonald’s Rewards and Royal Perks, respectively, rolled out their loyalty programs in February. Customers earn points for every dollar they spend at the fast-food chains, which can be redeemed for qualifying menu items, or upgrades in drink sizes or sides. Here's why they invested in their loyalty programs. Read more below.

• Brands were forced to find ways to reach customers in their homes after the past year reshaped how we work and live. And fast-food restaurants, including McDonald’s and Burger King, found answers by investing in their loyalty programs.
• For Digiday+ members, media companies' Q1 earnings reports signaled a continued return to business as usual — for better or worse, depending on the company's digital business.
• In the wake of Basecamp's decision to ban social and political discussions at work, other business leaders have championed open discourse to maintain inclusivity and retain talent.
• Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.
• With a tight upfront TV marketplace expected, one agency group is recommending alternatives in video and CTV.