A free guide (+ worksheet) to selling on Instagram as a small business 💰

Hi there, 

Hey – Sophie here! 👋 Today, you're getting my free guide to selling on Instagram as a small business. It's long. It's full of practical tips. It's even got a free worksheet to guide you through every step of selling on Instagram.

Hope you enjoy it. 😊 

P.S. — If you found this useful (and you're feeling generous) please do forward to a friend who might like a selling on Instagram guide.

In today’s newsletter:

• Everything you need to know to get your Instagram page and posts optimized to drive sales for your business

• How to use Instagram shopping ads to improve your Instagram sales strategy
• Instagram adds a dedicated spot for your pronouns

Let’s get started! 👇

Instagram

• Instagram adds a dedicated spot for your pronouns
• New report looks at Instagram engagement trends, based on 100 million posts
• Instagram tests new 'Reshare' sticker to better highlight feed posts re-shared to Stories
• Instagram shares helpful overviews of DM controls and product tags in posts

Facebook

• Facebook launches initial test of its Clubhouse-like audio rooms in Taiwan

• Facebook adds new messaging features, including chat themes and read receipts on Instagram

Twitter

• 3 ways to better utilize Twitter to help maximize conversions for your business

TikTok

• TikTok is exploring new job listing and recruitment tools

• TikTok maintains its position at the top of the monthly app download chart

Audio apps

• Clubhouse finally launches Android version - but is it already too late?

• Clubhouse vs. podcasts: which should marketers use? [data + expert tips]

Pinterest

• Pinterest launches new overview of its ad process to help simplify paid promotions
• Pinterest’s new brand identity focuses on the ‘Endless Inspiration’ of Pinners

Others

• How are marketers using social media? Here's the 2021 Social Media Marketing Industry Report

• LinkedIn provides an overview of effective ad targeting [Infographic]

How to use Instagram Shopping Ads

One effective way to increase the number of potential customers engaging with your Instagram shoppable content is through Instagram Shopping Ads.

Through Instagram Shopping Ads, you can create a campaign that drives people to your Product Detail Page, which will then direct them to your website where they can complete their purchase. If you’ve enabled checkout within the Instagram App, you can also let people shop a promoted or boosted post without ever leaving the app. To learn how to set up Instagram Shopping Ads in Ads Manager, you can check out this guide.

tastycreamery promotes an existing Instagram shoppable post to reach new customers.

Now, let’s hop into how you can best utilize Custom Shopping Audiences. Once you start running Shopping Ads, the number of people who interact with your products in your Shop will increase. This group of people will be added to your Custom Shopping Audiences.

You can then use Instagram Shopping Ads combined with Custom Shopping Audiences to retarget people who have interacted with your shoppable content.

Download our free guide to learn more ways to increase sales through the Instagram app.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

✨ Level Up Your Marketing with an Instagram Business Profile

Creating an Instagram business profile allows you to add contact information and action buttons to your profile, get insights about your posts and audience, and enables you to schedule content with third-party products like Buffer.

💻 We're Hiring a Frontend Marketing Engineer and Customer Advocates!

Working at Buffer is more than just a job. Want to come along for the ride? We're looking for one Frontend Marketing Engineer and multiple Customer Advocates. 

🎙 18 Podcasts Every Marketer Should Know

One way to stay on top of news and emerging trends is to subscribe to podcasts that deliver timely (and timeless) insights, making it easier to catch up while doing something else, like driving, exercising or cooking dinner. 

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Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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