tl;drMarketing - tl;dr Marketing May 19th - 2021 Issue

Digital Marketing News Roundup

May 19th - 2021

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Today’s digital marketing roundup includes news that Chrome Will Now Show You Your Open Shopping Carts From Other Tabs, Google Search Will Prefetch Websites Built Using Signed Exchanges (SXGs) and more.

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SEO

What Happened to Yelp: A Hospitality Reviews Case Study

Google critics argue the company’s search monopoly harmed Yelp. A closer look reveals a more complex story with missed opportunities. For Yelp, their inability to move beyond just reviews has led to struggles with both [...]

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SEO

List Of GMB Categories That Don’t Have Full Access To Google My Business Posts

Not all business types have the advantage of utilizing the Google My Business posts feature. Joy Hawkins recently published a list of categories that don’t have access to GMB Post and some of those have [...]

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General

Vulnerability Discovered in WordPress Plugin WP Statistics < 13.0.8

WP Statistics WordPress plugin has 600,000+ active installations and can be used to see detailed statistics about visitors to their site, including which pages on the site they visit.  In versions prior to 13.0.8, there [...]

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SEO

Google Search Will Prefetch Websites Built Using Signed Exchanges (SXGs)

This is something I missed earlier. Apparently, Google Search will now prefetch websites that are built with Signed Exchanges (SXGs) which will result in near-instant loading, which might be a good way to get those [...]

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SEO

Google Says Page Experience Ranking Signal Will Come To Desktop In The Future

Google is working to bring page experience ranking signals to desktops devices, they will be announcing more on it soon.

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SEO

Google Test Video Snippets on the Right on Desktop SERPs

Looks like Google is testing a new look for Video snippet on desktop SERPs. Some users are seeing the video snippets on the right-hand side of the SERPs. Sample Query: Try searching for Sample Query on [...]

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Social Media

Twitter Starts Showing Blue Circle Around Users Avatar To Show Fleets and Purple Circle for Spaces

Now you can check Fleets while you scroll Tweets on the timeline. When there’s a blue circle around someone’s avatar, tap it to see their Fleets. Rolling out on iOS and soon on Android. And [...]

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Social Media

Amazon Sets Up A Landing Page For All The Viral Products You May See On TikTok

Ever wonder what Amazon products are going viral?! Check out the new Internet Famous: The Latest To Go Viral page on Amazon to see a list of all the latest trending products, giving you tons [...]

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General

Spotify Will Soon Automatically Transcribe Podcasts

Spotify has announced a few accessibility improvements for its mobile apps, including automatic podcast transcripts. In the coming weeks, the company will start generating transcripts for some of its original and exclusive podcasts on iOS and Android. Along [...]

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Paid Media

Partial Product Updates Now Available In v2.1 Of The Content API For Shopping

launching a new feature in Content API for Shopping v2.1: products.update. The products.update method allows you to submit a subset of changes for a given product using the Products API. It works similarly to products.insert, but only requires the [...]

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General

LinkedIn Publishes 2021 Grad’s Guide to Getting Hired (USA)

The guide features workforce trends and insights, like which jobs, industries and skills are most in-demand right now to help set you up for success as you start your career journey. It looks like data [...]

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SEO

Google Updated JobPosting Region Availability To Include Austria And Denmark

I am not 100% of this is just a documentation update or if Google is rolling out the availability of JobPosting SERP features to Austria And Denmark.

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SEO

Google Adds SeekToAction Structured Data Support for Key Moments in Video

Google has added an alternate way to add Key moments to video content. Clip was something they supported for a while now and today they have updated the Video documentation to add beta support for [...]

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SEO

About This Result SERP Feature Will Rollout To All English Results Worldwide In May 2021

In Feb Google launched About This Result in the US , provides details about a website before you visit it, including its description, when it was first indexed and whether your connection to the site is [...]

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SEO

SERP Augmented Reality Expands In to How To Territory with AR Athletes

We have seen those cute animals and even shopping-related AR features from google now they are slowly expanding into educational and how to type of content. AR is also a powerful tool for visual learning. [...]

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General

Everything Google Announced At I/O Today

Google has announced a lot of stuff at I/O this is a good recap of some of the important stuff announced from the new Material You design language to things like Shopping Graph that we [..]

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SEO

Google Previews MUM, Its New Tech That’s 1,000x More Powerful Than BERT

Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT, it’s built on a transformer architecture but is far more powerful (1,000 times more powerful) and [..]

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General

Google Launches AI Dermatology Assist Web App To Find Answers To Common Skin Conditions Queries

At  I/O, Google shared a preview of an AI-powered dermatology assist tool that helps you understand what’s going on with issues related to your body’s largest organ: your skin, hair and nails.  This tool gets [...]

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SEO

Google Maps Will Start To Prominently Feature Locations Based The Time Of Day

Google is tailoring their map to highlight the most relevant places based on time of day and whether or not you’re traveling. If you live in New York and open up Maps at 8 a.m. [...]

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SEO

Google Adds Business Information Overlay In Augmented Reality In Live View

If you’re exploring a new neighborhood, you’ll be able to access Live View instantly — right from the map — and see helpful details about the shops and restaurants around you, like how busy they [...]

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SEO

Screenshot In Google Photos Will Now Surface Products Using Google Lens

Google is introducing a new feature when you view any screenshot in Google Photos, there will be a suggestion to search the photo with Lens, allowing you to see search results that can help you [...]

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General

Google’s LaMDA Makes Conversations With AIs More Conversational

As far as AI systems have come in their ability to recognize what you’re saying and respond, they’re still very easily confused unless you speak carefully and literally. Google has been working on a new language [...]

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General

Google Smart Canvas Smushes Docs, Productivity, And Video Calls Together

Millions of people and businesses use Google’s suite of productivity and collaboration tools, but the company felt it would be better if they weren’t so isolated. Now with Smart Canvas you can have a video call as [...]

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General

Chrome Will Now Show You Your Open Shopping Carts From Other Tabs

Chrome is introducing a new feature that works locally on your device to let you see your open carts when you open a new tab. So when you step away or browse on other sites, [...]

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SEO

Connect Loyalty Programs To Your Google Account

Google is planning to launch a feature that allows you to connect your loyalty programs with your Google account to show you the best prices right away. Once that’s done, you’ll see prices from merchants [...]

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SEO

Google Talks About Shopping Graph And New Shopify Partnership

Google today talked about Shopping Graph: their most comprehensive, real-time dataset about products, inventory and merchants. According to them, it’s a dynamic, AI-enhanced model that understands a constantly-changing set of products, sellers, brands, reviews and [...]

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Social Media

Facebook Debuts Live Shopping Fridays Featuring Beauty, Fashion And Skincare Brands

Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will see larger brands live streaming beauty, skincare, and fashion content on a weekly [...]

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Social Media

Pinterest Launches 'Idea Pins,' a Revamped Variation on Stories

Pinterest is introducing ‘Idea Pins’. Which are the Story Pins that it’s been testing for the last seven months, but with a more Pinterest-like framing. As you can see in the above screenshots, the Idea Pin [...]

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