tl;drMarketing - tl;dr Marketing May 14th - 2021 Issue

Digital Marketing News Roundup
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May 14th - 2021

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Social Media

Create Text Based Charts You Can Directly Embed On Social Media

A chart is worth a thousand data points. Have you seen the “Year Progress” charts on Twitter? What if you can create any chart type – Bar, sparklines, tables and use it right inside the [...]

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General

Blind People, Advocates Slam Companies like AccessiBe Who Are Claiming To Make Websites ADA Compliant

In recent months, blind people and disability advocates have been speaking out on social media and suing companies that use AccessiBe. Blind people say AccessiBe, which is supposed to automatically make websites more compatible with [...]

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General

Chrome Mobile is Testing Showing Thumbnail View of Browsing History on Homepage

Google might be running a new test on Chrome mobile for some users. The startpage of the browser may start showing a Continue Browsing section with thumbnails of your recent browsing history. You might be [...]

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Social Media

Discord Launches Stage Discovery Portal To Connect Live Audio Events With Communities

Discord launched Stage Channels, its own Clubhouse-like voice event rooms, in late March. With those building blocks in place, in June Discord will start surfacing events (think open mic nights, book clubs, etc.) through a new [...]

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Paid Media

Microsoft Advertising Partnered With Shutterstock To Give Advertisers Free Access To Over 360 Million Images

For the last ten months, marketers and small businesses have tested the Microsoft Advertising partnership with Shutterstock, which gives free and easy access to over 360 million high-quality, advertising-ready images. Now they are rolling out Shutterstock’s vast [...]

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General

Walmart Acquires Virtual Clothing Try-on Startup Zeekit

Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and [...]

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General

Google Hit With $123m Antitrust Fine In Italy Over Android Auto

Google has been fined just over €100 million (~$123M) by Italy’s antitrust watchdog for abuse of a dominant market position. The case relates to Android Auto, a modified version of Google’s mobile OS intended for [...]

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SEO

Google My Business Performance Report To Add Direction Requests & Website Visits

Google seems like it will be migrating more data from the Google My Business Insights report to the Google My Business Performance report. Specifically, Google will be adding driving direction requests and website visits to [...]

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SEO

SEO Test Shows No Visible Impact on Organic Traffic When Adding Ratings and Reviews Structured Data to Local Pages

This test looked at adding ratings, reviews, and their associated structured data markup on two sets of local pages: some that were content-rich and some that were not.  The new page component included well-populated reviews [...]

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Social Media

Instagram Is Working On Live Video Insights

You may soon start to see video insights on Instagram. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this may come up [...]

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General

Vulnerability Discovered in WordPress Autoptimize Plugin

WordPress optimization plugin Autoptimize recently updated to fix a Stored XSS vulnerability. Publishers who use the plugin are advised to update immediately to reduce the possibility of an exposure to a hacking event. The issue [...]

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Paid Media

Google Ads Announces Privacy-focused Changes For Analytics, Tag Manager and Enhanced Conversions

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party [...]

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Social Media

Pinterest To Test Livestreamed Events This Month With 21 Creators

Pinterest is expanding into live events. The company is planning to host a three-day virtual event that will feature livestreamed sessions from top creators.  The virtual event will run inside the Pinterest app from May 24th through [...]

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Social Media

Direct Message Search Is Finally Coming To Andoid, DM Content Search Will Launch Later This Year

Twitter has just announced DM search bar for Android is rolling out now that lets you search for all of your old convos, not just the most recent ones. This was available on iOS from [...]

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Social Media

Instagram May Soon Launch Link Sticker To Add Swipe Up Links To Stories

Instagram may soon launch Link Stickers which you can use to add swipe-up links to your stories. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so [...]

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SEO

Google Starts Crediting Itself in Knowledge Panels Instead of Wikipedia

Looks like for some queries Google has started replacing Wikipedia references with their own, I am assuming these are entity information they are building out in their Knowledge Graph. I suppose the writing was on [...]

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Social Media

YouTube is Expanding Access to its New Clips Option

YouTube says that it will be rolling out its new Clips option to 10x more channels over the coming weeks, providing another way to share specific segments from YouTube videos. Clips enables users to select and share [...]

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SEO

Possible Google Update On 13 May 2021

Looks like most of the SERP position tackers are noticing a big change today, in SEMRush I can see a 6.6/10 volatility score in the US and a 6.1/10 volatility score in AU on 13 [...]

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