tl;drMarketing - tl;dr Marketing May 12th - 2021 Issue

Digital Marketing News Roundup
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May 12th - 2021

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SEO

Yelp Announces Custom Location Targeting, Budget Recommendations And More

Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform. Here [...]

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General

How Does Airbnb Track And Measure Growth Marketing?

In this blog post, you will see how Airbnb built a unified tracking measurement system to support marketing campaigns by introducing C-parameter tracking as well as a system for analytics and growth evaluation.

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General

Microsoft Outlook Hit By Worldwide Email Visibility Issues

Microsoft said that Outlook is suffering “email visibility issues”, with widespread reports of text disappearing after being entered into a new message, and of existing messages having no body text at all. IT administrators said [...]

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SEO

Users Figure Out a Way to Unfilter Missing Google Reviews

The Google My Business (GMB) Community Forum is seeing an increase in threads about missing or filtered reviews in the past few weeks. Google will filter out reviews for using questionable words or for using [...]

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Paid Media

Google Ad Manager API v202105 Was Just Announced With Support For Pause Controls For Programmatic Proposals

Google has just announced that v202105 of the Google Ad Manager API is available starting today. With this release, Creative Previews are going mobile! This release also brings support for pause controls for programmatic proposals and new ReportService features like Inventory [...]

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General

Google Chrome Prepares Desktop Sharing Hub With Copy Link, QR Code, Other Shortcuts

The omnibox in Google Chrome is a very flexible and useful tool, and soon, it may add another useful menu. A new “Desktop Sharing Hub” menu in Google Chrome could provide faster, easier access to [...]

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Social Media

Instagram Adds Pronouns To Profiles In Some Countries

We knew it was coming and now it looks like it’s here at least for users in some countries.

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Social Media

TikTok Test Will Let Creators Pay To Promote Their Own Videos On The For You Page

TikTok has confirmed to Tubefilter that it is hosting a test — which is not yet widely available, a spokesperson says — enabling creators to pay to promote their videos on its ‘For You Page‘. The feature appears [...]

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Paid Media

Microsoft Ads Tests Video Extensions For Some Advertisers

Microsoft Ads will be releasing a new extension for advertisers, video extensions. On desktop, when a user clicks on your thumbnail image, your video plays in a full-screen overlay above the Display text and Action [...]

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Social Media

TikTok Begins Testing In-App Shopping to Challenge Facebook

TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook Inc. and further blur the line between social media and online shopping. TikTok [...]

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SEO

Pinterest Launches New Overview of its Ad Process to Help Simplify Paid Promotions

Pinterest has shared a new overview of how to utilize promoted Pins to help maximize your Pin marketing efforts. The new guide, which you can access here, is a fairly basic overview of all the key [...]

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SEO

Logical Content Flow Tool - Identify Issues With the Logical Content Flow of the Heading Elements

This tool looks at the natural hierarchal flow when headings are applied to HTML content correctly as per the Web Content Accessibility Guidelines. It will tell you things like Missing Headings Empty Headings Hidden Headings [...]

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Social Media

YouTube Community Posts Updated With Analytics + More Images

YouTube community posts allow creators to publish Instagram-like updates for subscribers to see on their main feed. A creator’s posts can also be found in the “Community” tab on their channel page. Any creator with [...]

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General

Amazon, Google, Apple Back Alliance To Certify Smart Home Devices That Work Together

An industry alliance sponsored by Apple, Google, Amazon and other tech companies will begin certifying smart home devices later this year, a potentially important step toward making the technology easier to develop and use and therefore more widely accepted. [...]

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Social Media

Tech Giants Have All Become Creator Companies

Amid the creator economy boom, most platforms have begun to launch features to help creators make money, including tipping features, grants and creator funds or revenue share programs. Like other social media trends, most companies [...]

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Social Media

YouTube Shorts Announces a $100m Fund To Reward Top Creators

YouTube will start offering Shorts creators monetary compensation for their efforts. YouTube Shorts allows creators to shoot quick videos, which can be up to sixty seconds long. YouTube first discussed plans for the feature back in [...]

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General

eBay Taps Into NFT Frenzy, Allows Sale On Platform

Ebay on Tuesday allowed the sale of non-fungible tokens for digital collectibles like trading cards, images or video clips on its platform, the first e-commerce company to tap into the recent frenzy around NFTs. NFTs, [...]

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Social Media

Facebook Begins Testing Clubhouse Rival

Facebook is starting the first test of its Live Audio Rooms product with public figures and creators in Taiwan, part of an expansion of the company’s audio services that will over time include podcast hosting [...]

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Social Media

TikTok Launching Jobs Service For Gen Z

TikTok is testing a tool for brands to recruit employees, sources tell Axios. Details: The pilot program is designed to help people find jobs on TikTok and connect with companies looking to find candidates. It’s also [...]

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SEO

Google Shares Some Insights On Optimizing Web Vitals Using Lighthouse

In this post, Google covers new tooling features in Lighthouse, PageSpeed and DevTools to help identify how your site can improve on the Web Vitals. Here are some of the highlights: Lighthouse 7.x includes new [...]

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General

Google Announces Three Different Document AI Platforms

The latest releases of Document (Doc) AI platform, Lending DocAI and Procurement DocAI, built on decades of AI innovation at Google, bring powerful and useful solutions to these challenges. Document (Doc) AI platform – is a unified console for [...]

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General

Mpower, Aukey and other Chinese Amazon Merchants Gets Suspended

Analysts have estimated that the share of Chinese merchants represented 75% of Amazon’s new sellers in January, up from 47% the year before, according to Marketplace Pulse, an e-commerce research firm. Chinese sellers are swarming not [...]

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