tl;drMarketing - tl;dr Marketing May 17th - 2021 Issue

Digital Marketing News Roundup
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May 17th - 2021

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Today’s digital marketing roundup includes news that Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model, LinkedIn Is Working On The Possibility Of Creating Audio Events and more.

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General

The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023

The Interactive Advertising Bureau (IAB) expects podcast revenue in the United States to exceed $1 billion in 2021 and reach $2 billion by 2023. The IAB believes this growth is not a temporary trend. “Podcasting will [...]

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Social Media

Instagram Testing Ability To Compose Posts From The Web

Instagram may soon enable users to compose posts from their browsers on the desktop. Look like you will be able to crop and add filters from the web interface. NOTE: The feature was likely discovered [...]

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Social Media

LinkedIn Is Working On The Possibility Of Creating Audio Events

We knew they were working on it and now we can see how it may look like when it launches. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and [...]

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Social Media

Monetizing Infringing Youtube Videos Instead Of Taking Them Offline Has Essentially Transformed The Anti-piracy Tool Into A Cash Cow

This article looks at the lack of transparency from Google when it comes to how many videos are flagged and removed on YouTube. Going down the rabbit hole they think this is a big money [...]

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Social Media

Snapchat Publishes New Report on Rising AR Adoption Trends

AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables set to hit the consumer market [...]

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Social Media

WhatsApp Says Users Who Refuse To Accept The New Terms Of Service Will Slowly Lose Access To WhatsApp Entirely

On Saturday, WhatsApp will finally begin to force users to accept its controversial new terms of service, almost half a year after it first announced plans to do so. Despite an immediate backlash from users, [...]

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Social Media

Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

According to a new finding by app researcher Jane Manchun Wong, Twitter will soon look to launch ‘Twitter Blue‘, which will enable users to pay a fee of $2.99 per month to access a range [...]

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Social Media

New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users

Sprout Social has published its latest listing of the best times to post to each of the major social media platforms, which is based on the company’s 20,000+ customer base, who use the platform to schedule and [...]

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